Preet Ahluwalia

Pioneer
DISC Type : ids

Chief Executive Officer at Dominus

Greater London, England, United Kingdom

Overview

Preet Ahluwalia is the CEO of Dominus, a family-owned real estate business focused on hotels and student housing. He leads the companys strategy, from sourcing new opportunities to managing development. He is building on the legacy of his father, Sukhpal Ahluwalia, who founded and sold Euro Car Parts to create Dominus.

Preet is passionate about continuing his familys entrepreneurial journey and has significantly scaled the business. His strategic focus involves transforming underutilized properties into high-value assets and establishing strong partnerships with institutional investors, councils, and community stakeholders to ensure sustainable growth and positive local impact.

Unique fact: The family business was created from the proceeds of the sale of Euro Car Parts, the UKs largest car parts distributor, which his father founded.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Student Accommodation
He is leading the development of a significant pipeline of over 3, 800 student beds, including London's first 50% affordable student housing scheme in Hammersmith.
Hotel Development
He actively oversees a growing portfolio of hotels, managing partnerships with major brands like Hilton and Marriott and driving the launch of the Dominus Hospitality platform.
Family Business Legacy
He is building upon the entrepreneurial success of his father, Sukhpal Ahluwalia, transitioning the family's focus from auto parts to a major real estate development firm.

Media Appearances

Preet has no verified media appearances

Work History

Chief Executive Officer at Dominus

Education

Preet has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Dominus
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Insights For Selling To Preet

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Preet is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Preet

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Preet move?

  • They are generally fast movers and can take quick decisions
  • Can Preet take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Preet

Personality Compatibility


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