Preethi Sukumaran

Inquirer
DISC Type : dc

Co-Founder at Krya Consumer Products

Chennai, Tamil Nadu, India

Overview

Preethi Sukumaran is the Co-Founder of Krya, a personal care brand rooted in classical Ayurveda. An alumna of IIM Calcutta, she leverages her prior brand management experience to build a business "from texts, not trends". Colleagues describe her as intelligent, hardworking, and possessing a sound marketing mind.

She is passionate about conscious and sustainable living, a journey that began with clean eating and intensified after a personal hair crisis. A year-long backpacking sabbatical across Europe and India, which she calls her "unlearning year", was a formative experience that shaped her philosophy.

Her company was founded after she was told her hair was permanently damaged at age 30, which sparked a quiet revelation to find solutions in traditional Ayurvedic texts.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Classical Ayurveda
The foundational philosophy of her company, Krya, which she explicitly states is "Built from Texts, Not Trends, " reflecting a deep professional and personal commitment.
Conscious Living
A core personal and business philosophy that started with food choices and evolved into creating non-toxic, sustainable personal care products.
Content-Led Growth
She notes that her brand has grown almost entirely organically through content, word-of-mouth, and social media, indicating a focus on authentic marketing.

Media Appearances

Preethi has no verified media appearances

Work History

5-2010
Co-Founder at Krya Consumer Products
7-2019 - 6-2023
Board Member at IIM Calcutta Innovation Park
2-2009 - 4-2010
Gap year at Career Break
7-2005 - 1-2009
Brand Manager at Marico Limited
5-2003 - 6-2005
Roles in Sales and Brand Management at Britannia, Henkel

Education

1999 - 2001
Post Graduate Diploma in Management from Indian Institute of Management, Calcutta
1995 - 1998
B.Sc from Stella Maris College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Chennai, Tamil Nadu, India Job Level : Leadership Designation : Co-Founder at Krya Consumer Products
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Insights For Selling To Preethi

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Preethi is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Preethi

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Preethi move?

  • Their decision making speed is somewhere in the middle.
  • Can Preethi take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Preethi

Personality Compatibility


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