Preethi Sukumaran
Inquirer · DISC type dcPreethi Sukumaran is the Co-Founder of Krya, a personal care brand rooted in classical Ayurveda. An alumna of IIM Calcutta, she leverages her prior brand management experience to build a business "from texts, not trends". Colleagues describe her as intelligent, hardworking, and possessing a sound marketing mind.
She is passionate about conscious and sustainable living, a journey that began with clean eating and intensified after a personal hair crisis. A year-long backpacking sabbatical across Europe and India, which she calls her "unlearning year", was a formative experience that shaped her philosophy.
Her company was founded after she was told her hair was permanently damaged at age 30, which sparked a quiet revelation to find solutions in traditional Ayurvedic texts.
Read the full overview →How Preethi shows up
They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact. They respond well to confident salespeople.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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