Premal Desai

Doer
DISC Type : ds

Head of Data & AI at The Gym Group

London, England, United Kingdom

Overview

Premal is the Head of Data & AI at The Gym Group, where he leads the end-to-end data function. With a background including senior data roles at Thomson Reuters, he specializes in using analytics to enhance customer experiences. People who have worked with him describe him as an intelligent, innovative, and inquisitive leader.

Personality Overview

Deliberate Doer

Results Focused

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Data & AI Leadership
Leads the entire Data & AI function at The Gym Group and frequently speaks at industry events and panels on data strategy and transformation.
Improving Customer Experience
States a professional passion for delivering great customer experiences by leveraging advanced data and analytics.
Startup Investing
Serves as a keen angel and seed investor, as well as an advisor, for startups in sectors including Big Data, FinTech, and Leisure.

Media Appearances

Premal has no verified media appearances

Work History

10-2019
Head of Data & AI at The Gym Group
6-2018 - 9-2019
Head of Data Strategy at The Gym Group
3-2016 - 12-2017
Head of Analytics & Intelligence - Technology at Thomson Reuters
11-2013
Advisor / Investor at Various Exciting Start-Ups
6-2009 - 3-2016
Global Head of Strategic Marketing & Analytics at Thomson Reuters

Education

2013 - 2013
Authentic Leadership Development (ALD) from Harvard Business School
2001 - 2001
Emerging Leaders Program from London Business School

More Information

Social Presence :

Prographics :

Exp : 28 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Data & AI at The Gym Group
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Insights For Selling To Premal

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Premal is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Premal

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Premal move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Premal take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Premal

Personality Compatibility


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