Justin Cini

Critic
DISC Type : C

Finance Director at GetYourGuide

Germany

Overview

Justin is a CIMA-qualified Finance Director at GetYourGuide with over 20 years of international experience. His expertise spans private capital, strategic finance, and scale-up growth, with a background leading finance initiatives, IPO readiness, and M&A at both Airbnb and Amazon.

Outside of his corporate role, Justin is dedicated to fostering business growth by advising founders. He also serves as a non-executive director on the board of his family business, where he concentrates on strategic scenario planning and creating long-term value.

He holds a Master of Science in Luxury and Fashion Management, an uncommon and distinct qualification for a finance leader in the tech industry.

Personality Overview

Precise

Objective Thinker

Critic

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Scale-up Growth
His career at GetYourGuide, Airbnb, and Amazon has focused on financial transformation and improving operational maturity for high-growth companies.
AI in Business
He has shared views on AI's role in enhancing, rather than replacing, the quality of strategic thinking and mental engagement in a business context.
Founder Advisory
He actively advises founders and serves as a non-executive director for his family business, demonstrating a passion for guiding companies.

Media Appearances

Justin has no verified media appearances

Work History

2-2026
Finance Director at GetYourGuide
7-2025
Advisor at Connectd
11-2023 - 5-2024
Sr Principal, Finance, International Product at Airbnb
9-2023 - 5-2024
Sr Principal, Finance, APAC (interim) at Airbnb
2-2022 - 2-2026
Sr Principal, Finance, EMEA at Airbnb

Education

12-2024 - 12-2024
Communication Strategies: Presenting with Impact from Professional & Executive Development - Harvard Division of Continuing Education
2012 - 2013
MSc Luxury and Fashion Management from SKEMA Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Germany Job Level : Mid-senior Designation : Finance Director at GetYourGuide
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Justin

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Justin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Justin

Personality Compatibility


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