Priya Balasubramaniam

Critic
DISC Type : C

Vice President Operations at Apple

Cupertino, California, United States

Overview

Priya Balasubramaniam is the Vice President of Product Operations at Apple, where she has built a distinguished career over two decades. She oversees the global supply chain, manufacturing, and quality for all Apple products. She holds an MBA from Michigan State University and a Bachelor of Engineering from Bangalore University, providing her a unique blend of business and technical expertise.

Outside of her demanding role, Priya is an avid reader, cook, and bird watcher, hobbies she finds relaxing and that have helped her develop patience. She is also a passionate fan of Michigan State Universitys basketball team and makes an effort to see games in person when she can. She has a deep connection to her alma mater.

Interesting fact: After facing rejection for her first engineering job because of her gender, she has since been named one of the most powerful female engineers by Business Insider and received an honorary Doctorate of Engineering.

Personality Overview

Critic

ROI Driven

Precise

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Global Supply Chains
As VP of Operations at Apple, she manages one of the world's most complex manufacturing and supply chain networks for all company products.
Women in Engineering
Frequently speaks about overcoming early-career gender bias and was named one of the most powerful female engineers by Business Insider.
Advanced Manufacturing
Co-authored a World Economic Forum report on "Supply Chain Collaboration through Advanced Manufacturing Technologies, " indicating deep expertise in this area.

Media Appearances

Gift from Apple exec to MSU aims to expand number of women CEOs. Featured in Crain's Detroit

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Apple Renews Top Ranks With Wave of Executive Promotions. Featured in Bloomberg

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Work History

10-2014
Vice President Operations at Apple
7-2010 - 10-2014
Sr. Director at Apple
6-2006 - 7-2010
Director at Apple
7-2004 - 6-2006
Sr. Manager at Apple
3-2003 - 7-2004
Global Sourcing Manager at Apple

Education

1999 - 2001
MBA from Michigan State University
1992 - 1996
BE from Bangalore University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Cupertino, California, United States Job Level : Senior Designation : Vice President Operations at Apple
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Insights For Selling To Priya

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Priya is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Priya

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Priya move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Priya take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Priya

Personality Compatibility


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