Priyanka Salot

Inquirer
DISC Type : cd

Co-Founder at The Sleep Company

Mumbai, Maharashtra, India

Overview

Priyanka Salot is the Co-Founder of The Sleep Company, a comfort-tech brand she built after a decade-long leadership career at P&G. An IIM Calcutta alumna, she has scaled her D2C venture significantly, earning spots on the Economic Times and Fortune 40 Under 40 lists for her innovative approach to the sleep and comfort market.

Her entrepreneurial drive was sparked by personal experience with sleeplessness as a new mother. Priyanka enjoys reading biographies, exploring different cuisines, and is passionate about travel. She is an early riser who incorporates cardio and squats into her fitness routine and values time spent with her family.

She left a ₹1 crore leadership role at P&G, driven by a mission to solve India’s sleep crisis after experiencing it firsthand.

Personality Overview

Upfront

Judgemental

Hard To Convince

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Comfort Technology
Her company's foundation is its patented SmartGRID technology, developed with a former DRDO scientist to revolutionize sleep and sitting comfort.
D2C Brand Building
She has successfully built a major direct-to-consumer brand, focusing on an omnichannel strategy that combines a digital-first approach with over 165 physical experience centers.
Entrepreneurial Journey
Priyanka frequently shares candid insights about her transition from a top corporate role to a founder, including the challenges and sacrifices involved in building a company.

Media Appearances

Priyanka Salot (The Sleep Company) reveals the science of D2C .... Featured in Founder Thesis

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The Sleep Company co-founder is planning a Euro trip for Christmas .... Featured in Economic Times – Panache Magazine

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Priyanka Salot, Co- Founder, The Sleep Company | Jury - IMA 2023. Featured in YouTube

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Work History

7-2019
Co-Founder at The Sleep Company
8-2016 - 5-2018
Country Category Leader, Fabric Care India Sub-continent at Procter & Gamble
12-2014 - 8-2016
Country Marketing Manager, BabyCare India at Procter & Gamble
6-2010 - 11-2014
Assistant Country Marketing Manager at Procter & Gamble
6-2009 - 5-2010
Consultant, Healthcare at Frost & Sullivan

Education

2007 - 2009
MBA from Indian Institute of Management, Calcutta
2008 - 2008
Exchange Program from SDA Bocconi

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Co-Founder at The Sleep Company
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Insights For Selling To Priyanka

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Priyanka is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Priyanka

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Priyanka move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Priyanka take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Priyanka

Personality Compatibility


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