Pulak Srivastava in

Pulak Srivastava

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Senior Manager - Performance Marketing and Demand Gen at Sage
📍 Greater Delhi Area, India

Pulak Srivastava is a B2B SaaS growth professional, now Senior Manager of Performance Marketing and Demand Gen at Sage following its acquisition of Fyle. He specializes in building scalable demand engines from scratch, having helped power Fyles growth to over $10M ARR. He holds a Bachelor of Technology from UPES.

Outside of his marketing career, Pulak is an avid football fan and a passionate supporter of Liverpool FC. He also enjoys engaging in deep conversations about history, philosophy, and politics, showcasing a keen interest in the humanities and current affairs.

Unique fact: He is a dedicated Liverpool football club supporter.

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Experience
5 Years
Current Role
Senior Manager - Performance Marketing and Demand Gen
Job Level
Middle
Location
Greater Delhi Area, India
Personality Overview

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Decision Approach
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Priorities

Topics Pulak cares about

B2B Demand Gen
He built the demand generation motion at Fyle from scratch into a multi-channel growth engine, making it the company's largest growth lever.
Performance Marketing
His expertise is anchored in paid acquisition, where he has managed six-figure monthly budgets across search, social, programmatic, and offline channels.
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Career

Work history

8-2025
Senior Manager - Performance Marketing and Demand Gen
Sage
1-2025 - 9-2025
Senior Manager - Demand Gen
Fyle
5-2021 - 9-2025
Lead - Demand Generation
Fyle
11-2020 - 5-2021
Growth Analyst
SaaS Growth Advisory
1-2020 - 1-2021
Senior Analyst - Growth and Strategy
TekTorch.AI
In the press

Media appearances

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Education
Bachelor of Technology (B.Tech.)
UPES
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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