Pulak Srivastava

Inspirer
DISC Type : id

Senior Manager - Performance Marketing and Demand Gen at Sage

Greater Delhi Area, India

Overview

Pulak Srivastava is a B2B SaaS growth professional, now Senior Manager of Performance Marketing and Demand Gen at Sage following its acquisition of Fyle. He specializes in building scalable demand engines from scratch, having helped power Fyles growth to over $10M ARR. He holds a Bachelor of Technology from UPES.

Outside of his marketing career, Pulak is an avid football fan and a passionate supporter of Liverpool FC. He also enjoys engaging in deep conversations about history, philosophy, and politics, showcasing a keen interest in the humanities and current affairs.

Unique fact: He is a dedicated Liverpool football club supporter.

Personality Overview

Generous

Fast Adopter

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

B2B Demand Gen
He built the demand generation motion at Fyle from scratch into a multi-channel growth engine, making it the company's largest growth lever.
Performance Marketing
His expertise is anchored in paid acquisition, where he has managed six-figure monthly budgets across search, social, programmatic, and offline channels.
Marketing ROI
He has been featured in articles discussing how to maximize marketing budgets and improve conversions, with a focus on warm outbound strategies and LinkedIn advertising.

Media Appearances

Pulak has no verified media appearances

Work History

8-2025
Senior Manager - Performance Marketing and Demand Gen at Sage
1-2025 - 9-2025
Senior Manager - Demand Gen at Fyle
5-2021 - 9-2025
Lead - Demand Generation at Fyle
11-2020 - 5-2021
Growth Analyst at SaaS Growth Advisory
1-2020 - 1-2021
Senior Analyst - Growth and Strategy at TekTorch.AI

Education

Bachelor of Technology (B.Tech.) from UPES

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Delhi Area, India Job Level : Middle Designation : Senior Manager - Performance Marketing and Demand Gen at Sage
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Insights For Selling To Pulak

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pulak is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Pulak

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Pulak move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Pulak take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Pulak

Personality Compatibility


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