Puneet Aggarwal (That Ayurveda Guy)

Sharpshooter
DISC Type : CD

Founder at Nirogam.com

Gurugram, Haryana, India

Overview

Puneet Aggarwal is the Founder of Nirogam. com, specializing in Ayurvedic products and dietary supplements. With 25 years in the global Ayurvedic market, he also consults D2C founders on product development and online marketing.

He is the author of "A for Ayurveda" and publishes "The Ayurvedic Daily" newsletter. Puneet is also an experienced equity derivatives trader and a certified FORA Travel Advisor.

Unique fact: He founded HoneymoonSwami. com, designing over 700 honeymoon itineraries including trips to Iceland and Antarctica.

Personality Overview

Precise But Practical

Thorough Evaluator

ROI Driven

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Ayurvedic Wellness
As Founder of Nirogam. com and author of "A for Ayurveda, " he actively promotes Ayurvedic wisdom for addressing chronic health issues and holistic well-being.
D2C Marketing
With 25 years in online marketing for Ayurveda and supplements, he advises D2C founders on transforming traditional wisdom into modern products.
Health Education
He educates professionals on Ayurveda through "The Ayurvedic Daily" newsletter, offering bite-sized solutions for modern lives.

Media Appearances

That Ayurveda Guy - Demystifying Ayurveda (Apple Podcasts). Featured in Apple Podcasts

See Now

Work History

5-2000
Founder at Nirogam.com
5-2012
Chief Author at The Ayurvedic Daily
10-2023
Independent Consultant at That Ayurveda Guy
5-2009 - 5-2015
Founder at HoneymoonSwami.com
5-2000 - 9-2011
Owner at HerbsCanCure.com (now known as Nirogam.com)

Education

1995 - 1998
Bachelor of Commerce from Delhi University
12-2021 - 1-2022
D2C Course from GrowthSchool.io

More Information

Social Presence :

Prographics :

Exp : 25 Location : Gurugram, Haryana, India Job Level : Leadership Designation : Founder at Nirogam.com
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Insights For Selling To Puneet

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Puneet is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Puneet

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Puneet move?

  • They can take decisions very fast if you manage to convince them.
  • Can Puneet take some risk or not?

  • The risks don’t matter much to them.

You And Puneet

Personality Compatibility


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