Robin Jacob Abraham

Commander
DISC Type : D

DGM & Head Of Communications at Watershed Organisation Trust (WOTR)

Bengaluru, Karnataka, India

Overview

Robin Jacob Abraham is a Partner at Wordmatter, where he specializes in communications strategies and narrative building for non-profits and foundations. With an MBA from the Institute of Management Technology, Nagpur, colleagues describe him as a sharp, intuitive leader and a great team player who excels at mentorship.

Outside of his professional work, Robin is a passionate quizzer. During his MBA, his love for quizzing led him to become a founding member of his universitys quiz club, participating in numerous competitions and helping establish a community around this interest.

Unique fact: Robin founded Quizzards, the official quiz club at his business school.

Personality Overview

Risk-Taker

Decisive

Candid & Clear

They put a lot of effort into ensuring personal success.  They prefer to move quickly, and expect the same from others. They respond well to strong and respectful communication.

Topics They Care About

Non-Profit Communications
His career is dedicated to enabling non-profits and foundations to effectively manage their communications and amplify their social impact.
Narrative Building
He is passionate about helping mission-driven organizations craft compelling narratives and strategic communication plans to effectively share their stories with the world.
Brand & Digital Strategy
He has extensive experience leading brand and digital strategy, including developing social media presence and lead generation activities for multiple organizations.

Media Appearances

Robin has no verified media appearances

Work History

1-2022 - 2-2025
DGM & Head Of Communications at Watershed Organisation Trust (WOTR)
5-2018 - 1-2022
Consultant: Digital and Social Media at Ambuja Cement Foundation
2-2018 - 1-2022
Head: Brand & Digital Strategy at De&Di: Design & Digital
5-2017 - 9-2017
Vice President: Brand & Marketing at Great Place to Work® Institute (India)
6-2016 - 3-2017
Head: Brand and Digital Strategy at Rayk Labs

Education

2005 - 2007
MBA from Institute of Management Technology, Nagpur
2000 - 2004
B.I.S from Guru Gobind Singh Indraprastha University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : DGM & Head Of Communications at Watershed Organisation Trust (WOTR)
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Insights For Selling To Robin Jacob

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin Jacob is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Robin Jacob

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Robin Jacob move?

  • If convinced, they can reach decisions quite fast.
  • Can Robin Jacob take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Robin Jacob

Personality Compatibility


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