Pushparaj Durai

Activist
DISC Type : Cd

AGM - Manufacturing Engineering/ New Program Launch Manager at KALYANI TECHNOFORGE LIMITED

Chennai, Tamil Nadu, India

Overview

Pushparaj Durai is an Assistant General Manager at Kalyani Technoforge, specializing in manufacturing engineering and new program management for automotive components. His expertise spans CV axle joints, driveshafts, and process optimization, backed by an MBA and a Bachelors in Engineering.

He has a keen interest in the broader automotive industry, including the shift towards electric vehicles and advancements in transmission technologies. He recently earned a certification in marketing to broaden his skillset beyond pure engineering.

He recently shared a caricature of himself to illustrate his daily focus on solving complex automotive manufacturing challenges.

Personality Overview

Logical And Quick

Value Conscious

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Manufacturing Engineering
His core role involves optimizing manufacturing processes, from process and fixture design to CNC programming and simulation for automotive components.
Automotive Transmissions
He actively shares insights on the transmission market, focusing on the shift to automatic, fuel-efficient, and specialized EV/hybrid systems.
New Program Management
A key part of his headline and current role, he leads new programs related to driveline products, including new product introduction (NPI) and process improvements.

Media Appearances

Pushparaj has no verified media appearances

Work History

12-2024
AGM - Manufacturing Engineering/ New Program Launch Manager at KALYANI TECHNOFORGE LIMITED
6-2024 - 12-2024
Head - Industrial Engineering & Automation at R. STAHL Group
6-2023 - 6-2024
Manager - Manufacturing Engineering systems Department at Rane Madras Ltd (RML)
1-2018 - 6-2023
Lead - Manufacturing Engineering ( Driveline Products &, EPS , Green Field projects) at Nexteer Automotive
1-2011 - 12-2017
Assistant Manager - Manufacturing Engineering Department at GKN Driveline

Education

7-2025 - 8-2027
Master of Business Administration - MBA from Symbiosis Institute of Management Studies
2003 - 2006
Bachelor of Engineering (B.E.) from SPCE - Anna University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Chennai, Tamil Nadu, India Job Level : N/A Designation : AGM - Manufacturing Engineering/ New Program Launch Manager at KALYANI TECHNOFORGE LIMITED
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Insights For Selling To Pushparaj

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pushparaj is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Pushparaj

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pushparaj move?

  • Their decision making speed is somewhere in the middle.
  • Can Pushparaj take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Pushparaj

Personality Compatibility


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