Michael Schönwiese

Examiner
DISC Type : cs

Head of Global PR & Communications at CARL HANSEN & SØN

Copenhagen, Capital Region of Denmark, Denmark

Overview

Michael is the Head of Global PR & Communications at Carl Hansen & Søn, leveraging extensive experience in the high-end design industry. A graduate of Aarhus University, he specializes in strategic global public relations, social media, and brand storytelling for iconic Danish furniture companies.

Outside of his professional focus on design, Michael has an interest in global business and financial news, following publications like The Wall Street Journal and Harvard Business Review. He is a polyglot, fluent in Danish, German, and English, which supports his international role.

He has built his entire career by shaping the global communications for Denmarks most prestigious design brands, including Georg Jensen and Fredericia Furniture.

Personality Overview

Tough To Convince

Status Quo Seeker

Late Adopter

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Danish Design Heritage
His career is dedicated to promoting iconic Danish design, focusing on craftsmanship and timeless appeal for brands like Carl Hansen & Søn and Georg Jensen.
Global Brand Strategy
He has a demonstrated history of developing and executing global PR and communications strategies for design brands in key international markets.
Milan Design Week
He recently posted about his anticipation for Milan Design Week, indicating it is a key event he is currently focused on for brand presence.

Media Appearances

Michael has no verified media appearances

Work History

10-2022
Head of Global PR & Communications at CARL HANSEN & SØN
3-2020 - 10-2022
Global PR & Communications Manager at CARL HANSEN & SØN
12-2018 - 3-2020
Global Strategic PR Manager at Georg Jensen
3-2016 - 12-2018
PR & Social Media Manager at Fredericia Furniture
2-2015 - 3-2016
PR Manager at Dinesen A/S

Education

2001 - 2004
Cand.Ling.Merc. from Aarhus University
1998 - 2001
Erhvervssproglig Bachelor from Aarhus University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Head of Global PR & Communications at CARL HANSEN & SØN
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Michael

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Michael take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Michael

Personality Compatibility


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