Raúl Serna Salazar

Critic
DISC Type : C

Deputy Director of Merchandising at Rent-A-Center

Monterrey, Nuevo León, Mexico

Overview

Raúl has no verified overview

Personality Overview

ROI Driven

Precise

Negotiator

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Raúl has no verified topics they care about

Media Appearances

Raúl has no verified media appearances

Work History

3-2025
Deputy Director of Merchandising at Rent-A-Center
11-2016 - 3-2025
Gerente Sr de Compras at Rent-A-Center
5-2012 - 11-2016
Gerente de compras at HEMSA
1-2012 - 4-2012
Analista de soporte para toma de decisiones at HEMSA
8-2011 - 12-2011
Logística at HEMSA

Education

2005 - 2008
Lin-Licenciatura en Comercio Internacional from Universidad Tecmilenio
2009 - 2011
Maestría en administración de negocios from Universidad Tecmilenio

More Information

Social Presence :

Prographics :

Exp : 14 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Deputy Director of Merchandising at Rent-A-Center
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Insights For Selling To Raúl

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raúl is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Raúl

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Raúl move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Raúl take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Raúl

Personality Compatibility


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