Srividhya Ramarathnam

Doer
DISC Type : ds

Co-Founder at Findeed

Bengaluru, Karnataka, India

Overview

Srividhya Ramarathnam is an experienced entrepreneur and the Co-Founder of Findeed. Her background includes senior director roles at Flipkart, where she headed fintech products, product analytics, and the seller ecosystem. An alumna of Pondicherry Engineering College, she has a deep expertise in building technology initiatives from the ground up.

She is passionate about the startup ecosystem and building new ventures that solve tangible problems. Srividhya actively supports organizations that provide platforms and encouragement for fellow entrepreneurs, showing a commitment to fostering innovation within the community.

She successfully transitioned from leading major fintech divisions at a corporate giant like Flipkart to launching her own startup.

Personality Overview

Strategic Planner

Fast-paced

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Fintech Innovation
Currently a Co-Founder at Findeed and previously led the fintech products division as a Senior Director at Flipkart.
Entrepreneurship
As a startup founder, she actively engages with and thanks organizations like TiE Bangalore for supporting entrepreneurs.
Product Leadership
Held multiple senior director roles at Flipkart, focusing on product, marketing analytics, and new technology initiatives.

Media Appearances

Srividhya has no verified media appearances

Work History

7-2019
Co-Founder at Findeed
5-2017 - 4-2019
Senior Director, Head of Products - Fintech at Flipkart
8-2015 - 5-2017
Sr. Director - Product & Marketing Analytics at Flipkart
2-2015 - 8-2015
Sr. Director - Seller Ecosystem at Flipkart
5-2010 - 2-2015
Business Head, New Technology Initiatives, Intuit India at Intuit

Education

Education details unavailable from Indian Institute of Management, Lucknow
Education details unavailable from Pondicherry Engineering Coleege

More Information

Social Presence :

Prographics :

Exp : 23 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Co-Founder at Findeed
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Insights For Selling To Srividhya

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Srividhya is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Srividhya

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Srividhya move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Srividhya take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Srividhya

Personality Compatibility


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