Raúl Vázquez

Examiner
DISC Type : cs

Group Head of Marketing Leisure & Proximity at Europcar Mobility Group

Greater Madrid Metropolitan Area, Spain

Overview

Raúl is an international marketing executive at Europcar Mobility Group with over 20 years of experience driving growth across Europe and the US in the mobility, travel, and tech sectors. A graduate of ESIC Business & Marketing School, he specializes in digital strategy and full P&L ownership.

He shows a strong engagement with major industry and sporting events, frequently highlighting his teams work at trade shows like FITUR and sponsorships such as the Mutua Madrid Tennis Open. He enjoys interacting with customers, partners, and colleagues at these functions.

Unique fact: Earlier in his career, Raúl co-authored a book chapter on the digital marketing of print and electronic books.

Personality Overview

Tough To Convince

Late Adopter

Status Quo Seeker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Topics They Care About

Mobility Strategy
He recently announced a new vehicle subscription product, calling it a new milestone in the company's mobility strategy, showing his focus on innovative transportation solutions.
Event Sponsorships
Actively promotes Europcar's sponsorship of major events like the Mutua Madrid Tennis Open, highlighting the importance of brand presence in sports and culture.
International Growth
His career is defined by leading marketing and eCommerce strategies across Europe, the US, and Latin America, focusing on growth in multinational environments.

Media Appearances

Raúl Vázquez – Group Head Of Marketing Leisure & Proximity at Europcar Mobility Group. Featured in TheOrg

See Now

Work History

10-2023
Group Head of Marketing Leisure & Proximity at Europcar Mobility Group
10-2018 - 10-2023
Marketing Manager at Europcar Mobility Group
11-2015 - 9-2018
eCommerce Manager at Europcar Mobility Group
10-2009 - 11-2015
Online Marketing and Digital Products Manager at LID Editorial Empresarial
5-2007 - 8-2009
Marketing Manager at Secuware

Education

2008 - 2008
Master from ESIC Business & Marketing School
1998 - 2003
BA from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Madrid Metropolitan Area, Spain Job Level : Mid-senior Designation : Group Head of Marketing Leisure & Proximity at Europcar Mobility Group
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Insights For Selling To Raúl

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raúl is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Raúl

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Raúl move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Raúl take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Raúl

Personality Compatibility


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