Racha Tfaili

Inquirer
DISC Type : cd

Strategic Sales Manager, Service Providers at Cisco

Dallas-Fort Worth Metroplex, United States

Overview

Racha Tfaili is a Strategic Sales Manager at Cisco with over ten years of experience, specializing in the Cisco Networking portfolio for global Service Providers. A graduate of the University of Ottawa, she is recognized by colleagues as a "rockstar" with a high standard for responsiveness.

Outside of work, Racha is a passionate community advocate. She is the Global Co-lead for Meraki Gives, participates in fundraising for Movember, and champions causes like Girls Power Tech and No Kid Hungry, demonstrating a strong commitment to mentorship, mental health, and social welfare.

She has spoken publicly about the importance of reducing mental health stigma, drawing from personal family experiences.

Personality Overview

Hard To Convince

ROI Conscious

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Networking Solutions Sales
Her role is focused on leading sales initiatives and go-to-market strategies for Cisco's Catalyst and Meraki networking portfolios with Service Providers.
Community Giving
As the Global Co-lead for Meraki Gives, she actively organizes and participates in volunteer and fundraising events for various causes.
Men's Mental Health
She is a fundraiser for the Movember Foundation and has spoken on podcasts about the importance of reducing the stigma around mental health.

Media Appearances

Racha has no verified media appearances

Work History

1-2024
Strategic Sales Manager, Service Providers at Cisco
10-2022 - 1-2024
Mid-Market Account Executive at Cisco Meraki
8-2022 - 10-2022
SMB Sales Team Lead, Canada at Cisco Meraki
4-2021 - 10-2022
Territory Account Manager- Toronto at Cisco Meraki
4-2020 - 4-2021
Commercial Sales Accelerator at Cisco

Education

2007 - 2011
Bachelor of Commerce (B.Com.) from Telfer School of Management at the University of Ottawa
2003 - 2007
High School Diploma from École secondaire publique Louis-Riel

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dallas-Fort Worth Metroplex, United States Job Level : Middle Designation : Strategic Sales Manager, Service Providers at Cisco
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Insights For Selling To Racha

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Racha is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Racha

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Racha move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Racha take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Racha

Personality Compatibility


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