Rachael Banks

Observer
DISC Type : ic

Director of Sales, Out of Home at Ferrara

La Grange, North Carolina, United States

Overview

Rachael Banks is a results-oriented Director of Sales at Ferrara with over 15 years of experience leading high-performing teams and driving revenue growth in the Out-of-Home channel. She is a graduate of Western Carolina University and holds certifications in Sales Negotiation and Persuasive Selling, specializing in strategic planning and client relationship management.

Living in North Carolina, Rachael values building strong personal connections within her professional partnerships. She believes great partnerships extend beyond business, a philosophy she highlights through personal anecdotes, such as customers checking in on her during a snowstorm. This approach underscores her relationship-driven business style.

She was recently featured in Candy & Snack TODAY magazine, discussing insights and trends within the dynamic snack industry.

Personality Overview

Assertive

Value Driven

Curious

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Out-of-Home Growth
Leads Ferrara’s Out-of-Home (OOH) strategy, aiming to drive over $40 million in incremental growth by 2027 through disciplined customer planning and brand activation.
Building Partnerships
Believes that the best professional partnerships are built on genuine personal relationships that extend beyond the scope of business.
Brand Innovation
Celebrates cross-functional collaboration that brings iconic candy brands to new formats, such as the NERDS frozen beverage launch with Sunny Sky Products.

Media Appearances

Rachael has no verified media appearances

Work History

4-2024
Director of Sales, Out of Home at Ferrara
1-2023 - 4-2024
Director, Foodservice & Unattended Retail at KIND
10-2021 - 1-2023
Director, C-Store Strategic Accounts at KIND
3-2020 - 10-2021
National Account Manager- Military, Specialty and Coffee at KIND
5-2018 - 3-2020
Regional Account Manager- Military at KIND

Education

2004 - 2008
Bachelors of Science from Western Carolina University

More Information

Social Presence :

Prographics :

Exp : 15 Location : La Grange, North Carolina, United States Job Level : Mid-senior Designation : Director of Sales, Out of Home at Ferrara
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Insights For Selling To Rachael

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachael is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rachael

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rachael move?

  • They like to analyze well and then make their decisions.
  • Can Rachael take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Rachael

Personality Compatibility


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