Rachael Banks in

Rachael Banks

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Director of Sales, Out of Home at Ferrara
📍 La Grange, North Carolina, United States

Rachael Banks is a results-oriented Director of Sales at Ferrara with over 15 years of experience leading high-performing teams and driving revenue growth in the Out-of-Home channel. She is a graduate of Western Carolina University and holds certifications in Sales Negotiation and Persuasive Selling, specializing in strategic planning and client relationship management.

Living in North Carolina, Rachael values building strong personal connections within her professional partnerships. She believes great partnerships extend beyond business, a philosophy she highlights through personal anecdotes, such as customers checking in on her during a snowstorm. This approach underscores her relationship-driven business style.

She was recently featured in Candy & Snack TODAY magazine, discussing insights and trends within the dynamic snack industry.

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Experience
15 Years
Current Role
Director of Sales, Out of Home
Job Level
Mid-senior
Location
La Grange, North Carolina, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rachael cares about

Out-of-Home Growth
Leads Ferrara’s Out-of-Home (OOH) strategy, aiming to drive over $40 million in incremental growth by 2027 through disciplined customer planning and brand activation.
Building Partnerships
Believes that the best professional partnerships are built on genuine personal relationships that extend beyond the scope of business.
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Career

Work history

4-2024
Director of Sales, Out of Home
Ferrara
1-2023 - 4-2024
Director, Foodservice & Unattended Retail
KIND
10-2021 - 1-2023
Director, C-Store Strategic Accounts
KIND
3-2020 - 10-2021
National Account Manager- Military, Specialty and Coffee
KIND
5-2018 - 3-2020
Regional Account Manager- Military
KIND
In the press

Media appearances

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Education
2004 - 2008
Bachelors of Science
Western Carolina University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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