Rachael Scantlebury

Energizer
DISC Type : I

Head of Marketing Channels - Richemont at Richemont

United Kingdom

Overview

Rachael is a senior marketing leader with over 15 years of experience scaling premium lifestyle and luxury brands like Richemont and Burberry. She specializes in brand strategy, go-to-market execution, and omni-channel growth. People who have worked with her describe her as dedicated, diligent, and calm under pressure.

Based on her professional focus on culturally-led brands, Rachael likely has a keen interest in contemporary fashion and the evolution of consumer trends. Her career demonstrates a passion for translating brand vision into culturally resonant storytelling and impactful campaigns across a variety of channels.

Unique Fact: At Burberry, she led marketing programs that generated £3 million in incremental revenue and increased customer data capture by over 43%.

Personality Overview

Informal

Relationship Oriented

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Luxury Brand Strategy
Her career at Richemont, Prevu Studio, and Burberry shows a deep focus on shaping and scaling premium lifestyle and luxury brands.
Omni-Channel Growth
A core theme in her profile, she has extensive experience executing strategies across digital, retail, and partner channels to drive growth.
Go-To-Market Execution
She has a proven track record of translating brand ambition into clear GTM plans, standout launches, and consistent execution.

Media Appearances

Rachael has no verified media appearances

Work History

7-2023
Head of Marketing Channels - Richemont at Richemont
8-2022 - 4-2023
Head of Marketing at Prevu Studio
8-2022
Global Digital Customer Marketing Manager at Burberry
1-2018
Digital Marketing Manager - Email + CRM at Burberry
Global Digital Marketing Coordinator at Burberry

Education

Rachael has no verified education history

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing Channels - Richemont at Richemont
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Insights For Selling To Rachael

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachael is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Rachael

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rachael move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Rachael take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Rachael

Personality Compatibility


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