Rachel Astall

Enthusiast
DISC Type : i

Chief Commercial Officer at Beam

United Kingdom

Overview

Rachel Astall is the Chief Customer Officer at Beam, where she has rapidly progressed after leading government services. Her expertise spans strategic partnerships, developed during her time at GoCardless, and is built on an educational foundation in Philosophy from the University of Oxford.

Rachel is passionate about purpose-driven work and creating social impact through technology. Her interest in this area is further demonstrated by her professional development in corporate fundraising, aligning with Beams mission to support disadvantaged communities.

Unique fact: She has transitioned from studying Philosophy at Oxford to a C-level role at a tech-for-good company.

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Social Impact
Her career at Beam is focused on helping disadvantaged groups. She actively recruits for roles with purpose and has trained in corporate fundraising.
Government Partnerships
She built and led the government services teams at Beam, focusing on partnerships, bids, and operational delivery before her promotion to CCO.
Customer Success
As Chief Customer Officer, she is responsible for the entire customer journey and experience, a role she stepped into after 2. 5 years at the company.

Media Appearances

Rachel has no verified media appearances

Work History

12-2025
Chief Commercial Officer at Beam
7-2024 - 12-2025
Chief Customer Officer at Beam
2-2024 - 8-2024
Senior Director of Government at Beam
5-2021 - 3-2022
Director of Global Platform Partnerships at GoCardless
10-2018 - 5-2021
Head of Global SMB Platform Partnerships at GoCardless

Education

2008 - 2011
Philosophy from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Leadership Designation : Chief Commercial Officer at Beam
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rachel

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Rachel take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rachel

Personality Compatibility


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