Rachel Campbell

Questioner
DISC Type : c

Arla Protein Global Brand Director at Arla Foods

Northallerton, England, United Kingdom

Overview

Rachel Campbell is the Global Brand Director for Arla Protein at Arla Foods, bringing over a decade of marketing experience from the food industry, including a significant tenure at McCain Foods. Her expertise is grounded in brand and own-label development, supported by a degree in Graphic and Communication Design from the University of Leeds.

Her career demonstrates a strong focus on brand growth combined with corporate responsibility, as evidenced by her past role as Arla Brand & Sustainability Director.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Protein Product Branding
As the current Global Brand Director for Arla Protein, she leads the brand's identity, strategy, and global market presence.
Food Industry Marketing
Possesses over a decade of proven marketing experience with major food companies like Arla Foods and McCain Foods.
Brand Sustainability
Previously served as Arla's Brand & Sustainability Director, indicating a professional focus on integrating sustainable practices into brand strategy.

Media Appearances

Rachel has no verified media appearances

Work History

3-2025
Arla Protein Global Brand Director at Arla Foods
1-2024 - 3-2025
Stronger Me & Cooking Inspiration Brand Director (Mat Cover) at Arla Foods
2-2022 - 12-2023
Arla Brand & Sustainability Director at Arla Foods
12-2011 - 4-2015
Product Manager at Mccain Foods (GB) Ltd
9-2010 - 12-2011
Assistant Product Manager at Mccain Foods (GB) Ltd

Education

2005 - 2008
Graphic and Communication Design from University of Leeds
Education details unavailable from Fernwood Comprehensive

More Information

Social Presence :

Prographics :

Exp : 10 Location : Northallerton, England, United Kingdom Job Level : Mid-senior Designation : Arla Protein Global Brand Director at Arla Foods
URL has been copied!

Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rachel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rachel take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rachel

Personality Compatibility


Other Arla Foods Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.