Rachel Engelhardt

Go-getter
DISC Type : d

Senior Brand Growth Manager at Mars

Kalamazoo, Michigan, United States

Overview

Rachel is a dynamic sales leader with 18 years of experience scaling health-focused brands at companies like Mars and Kellanova. She specializes in go-to-market strategy, operating at the intersection of sales, marketing, and finance. Described by colleagues as intelligent and proactive, she holds an MBA from Davenport University.

Outside of her core role, Rachel is passionate about the lifestyle and health space, aligning her professional focus with her interests. She is dedicated to continuous self-improvement, recently completing courses in leadership, trust-building, and personal branding to enhance her professional and personal growth.

She recently earned a certification in Microsoft Copilot, showcasing her proactive adoption of new AI tools.

Personality Overview

Direct & Candid

Decisive

Self-Confident

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Health & Wellness Brands
Her entire career is dedicated to building and scaling brands in the health and lifestyle sector, indicating a strong professional passion for this area.
Go-to-Market Strategy
Her experience centers on designing commercial programs and translating category objectives into channel-specific strategies for major CPG brands like Mars and Kellanova.
Cross-Functional Collaboration
Known for acting as a strategic connector between sales and category teams, breaking down silos to foster effective teamwork and execution.

Media Appearances

Rachel has no verified media appearances

Work History

12-2025
Senior Brand Growth Manager at Mars
7-2024
Senior Brand Growth Manager at Kellanova
4-2022 - 7-2024
Senior Manager, Commercial Strategy Frozen Breakfast at Kellanova
4-2021 - 4-2022
Key Account Executive, Costco East Regions at Kashi Company
12-2020 - 4-2021
Senior Innovation Manager, Commercial Strategy at Kashi Company

Education

2010 - 2013
MBA from Davenport University
2008 - 2010
Bachelors from Davenport University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Kalamazoo, Michigan, United States Job Level : Middle Designation : Senior Brand Growth Manager at Mars
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Rachel

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rachel take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Rachel

Personality Compatibility


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