Rachel Haft

Observer
DISC Type : ci

Product Development Assistant - Beauty at Centric Brands

New York, New York, United States

Overview

Rachel Haft is a Product Development Assistant at Centric Brands, specializing in the beauty sector. Her background includes managing high-performing social media campaigns for major brands like Totino’s and Pillsbury, and she holds a Content Marketing certification. The University of Iowa graduate also recently earned a certification in Piloting AI 2nd Generation.

Outside of her direct role, Rachel is deeply passionate about the beauty industry and follows major brands like LOréal. Her professional journey also includes a unique blend of media, having worked in communications for healthcare, social media for consumer goods, and production for the entertainment industry with companies like NBCUniversal.

She previously worked as a production assistant at Paramount Pictures on an animated feature film executive produced by Steven Spielberg.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Beauty Product Development
Her current role is in the Adult Beauty division at Centric Brands, a field she has described as a personal passion.
Social Media Campaigns
Managed social strategy for brands like Totino's, Cinnamon Toast Crunch, and Pillsbury, contributing to an award-recognized Super Bowl campaign.
AI in Marketing
Recently obtained a "Piloting AI 2nd Generation" certification from the Marketing AI Institute, showing a proactive interest in emerging marketing technologies.

Media Appearances

Rachel has no verified media appearances

Work History

11-2025
Product Development Assistant - Beauty at Centric Brands
6-2024 - 11-2025
Social Media Manager at The Social Lights
7-2023 - 6-2024
Communications Associate at University of Iowa Health Care
2-2022 - 5-2023
Media Manager, Content Creator, and Website Designer at All Media Solutions
5-2022 - 8-2022
Production Assistant at Paramount Pictures

Education

8-2020 - 5-2024
Bachelor's degree from University of Iowa
Minor from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 2 Location : New York, New York, United States Job Level : Junior Designation : Product Development Assistant - Beauty at Centric Brands
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rachel

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Rachel take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Rachel

Personality Compatibility


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