Rachel King

Questioner
DISC Type : c

Head of Marketing Campaigns at The University of Sheffield

Sheffield, England, United Kingdom

Overview

Rachel has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Rachel has no verified topics they care about

Media Appearances

Rachel has no verified media appearances

Work History

2-2024
Head of Marketing Campaigns at The University of Sheffield
6-2021 - 1-2024
Head of Student Recruitment Marketing at The University of Sheffield
7-2020 - 6-2021
Marketing Consultant at Sheffield City Region
6-2018 - 6-2021
Marketing Consultant at Rachel King Marketing
1-2019 - 4-2021
Marketing Apprenticeships Lead at Whyy? Change

Education

2010 - 2010
Chartered Postgraduate Dimploma in Marketing from CIM | The Chartered Institute of Marketing
2015 - 2016
Level 7 Strategic Leadership and Management from Chartered Management Institute

More Information

Social Presence :

Prographics :

Exp : 12 Location : Sheffield, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing Campaigns at The University of Sheffield
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rachel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rachel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Rachel

Personality Compatibility


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