Rachel Kornafel

Collaborator
DISC Type : is

Senior Vice President Marketing at Union Square Hospitality Group

New York, New York, United States

Overview

Rachel has no verified overview

Personality Overview

Good Listener

Fair-minded

Consensus Builder

Scenarios where both sides can come out as winners appeal to them greatly.  They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Rachel has no verified topics they care about

Media Appearances

Rachel has no verified media appearances

Work History

7-2024
Senior Vice President Marketing at Union Square Hospitality Group
12-2019 - 7-2024
VP, Marketing at Boqueria Restaurants
10-2018 - 7-2019
Managing Director at Chandelier Creative
4-2017 - 10-2018
Group Brand Director at 72andSunny
Group Account Director at Droga5

Education

BA from New York University

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President Marketing at Union Square Hospitality Group
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t sound very transactional
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Rachel

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Rachel take some risk or not?

  • They are unlikely to take many risks.

You And Rachel

Personality Compatibility


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