Rachel Macey

Supporter
DISC Type : s

Managing Director: TGI & Insight at Kantar Media

Bristol, England, United Kingdom

Overview

Rachel Macey is the Managing Director for TGI & Insight, UK and Ireland, at Kantar Media, where she has worked for over 15 years. She is an expert in consumer intelligence and media research, frequently authoring articles on audience trends. She holds a BA in Film and Television Studies from the University of Surrey.

Rachel is a passionate advocate for using data to understand and address societal issues. She has written extensively on the challenges to gender equality and the importance of authentic brand allyship, emphasizing that it requires sustained effort grounded in listening and learning.

She champions data storytelling as the most crucial skill in the research industry, believing its the key to creating meaning and communicating value from complex data.

Personality Overview

Social Proof Driven

Thoughtful In Approach

Calm

They are unlikely to become strong champions as they don't prefer pushing other people.  Their motivation stems from the impact that their decisions can have on the organization.
 They prefer to follow rules and procedures.

Topics They Care About

Gender in Media
Writes passionately about challenges to gender equality and how to reach young men in a changing world, using TGI data to support her analysis.
Data Storytelling
Authored an article on why storytelling is the most valued skill for creating meaning from complex data and communicating a clear vision.
Future of Research
Comments on industry trends, such as the need to balance established research capabilities with new AI-enabled approaches and synthetic data.

Media Appearances

Rachel has no verified media appearances

Work History

4-2024
Managing Director: TGI & Insight at Kantar Media
1-2021 - 4-2024
Head of TGI Business Development & Agency Partnerships at Kantar Media
1-2020 - 1-2021
Business Partner: Digital Solutions at Kantar
4-2018 - 1-2020
Head of New Business and Data Activation at Kantar
1-2017 - 4-2018
Group Director, Consumer Intelligence at Kantar

Education

2001 - 2004
BA Film and Television Studies from University of Surrey, Roehampton

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bristol, England, United Kingdom Job Level : Mid-senior Designation : Managing Director: TGI & Insight at Kantar Media
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Pause and ask them if they have any questions

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Rachel

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Rachel take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Rachel

Personality Compatibility


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