Rachel Macey
Login to view DISC.Rachel Macey is the Managing Director for TGI & Insight, UK and Ireland, at Kantar Media, where she has worked for over 15 years. She is an expert in consumer intelligence and media research, frequently authoring articles on audience trends. She holds a BA in Film and Television Studies from the University of Surrey.
Rachel is a passionate advocate for using data to understand and address societal issues. She has written extensively on the challenges to gender equality and the importance of authentic brand allyship, emphasizing that it requires sustained effort grounded in listening and learning.
She champions data storytelling as the most crucial skill in the research industry, believing its the key to creating meaning and communicating value from complex data.
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