Rachel Payne in

Rachel Payne

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Head of E-Commerce at Belstaff
📍 London, England, United Kingdom

Rachel is a consultant and leader specializing in e-commerce and customer experience within the luxury sector. Her career features senior roles at iconic brands such as Belstaff, Stella McCartney, LVMH, and Jimmy Choo. She earned her Bachelor of Arts from the University of Exeter.

She brings international experience from working in Spain and France. Rachel is an active networker, frequently engaging in high-level discussions about customer experience and digital leadership at exclusive industry events, which she also helps promote.

Her career across numerous prestigious luxury houses gives her a uniquely broad perspective on the high-end retail market.

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Experience
24 Years
Current Role
Head of E-Commerce
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rachel cares about

Luxury E-Commerce
Her entire career is built on leading e-commerce and digital trading for premier brands like Jimmy Choo, Stella McCartney, and Belstaff.
Customer Experience
A core focus of her consulting work and previous senior roles. She actively participates in and promotes discussions on CX excellence.
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Career

Work history

9-2025
Head of E-Commerce
Belstaff
1-2025
Business Development & Customer Experience Consultant
Luxury Brand Consulting
4-2024 - 2-2025
Head of Digital Trading
Stella McCartney
7-2023 - 5-2024
Group Head of Trading (Daylesford Organic, Bamford, Daylesford Stays)
Bamford Collection
8-2020 - 7-2023
Head of E-Commerce & Corporate Gifting
Daylesford
In the press

Media appearances

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Education
2000 - 2004
BA HONOURS
University of Exeter
Bachelor of Arts - BA
University of Exeter
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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