Rachel Payne

Questioner
DISC Type : c

Head of E-Commerce at Belstaff

London, England, United Kingdom

Overview

Rachel is a consultant and leader specializing in e-commerce and customer experience within the luxury sector. Her career features senior roles at iconic brands such as Belstaff, Stella McCartney, LVMH, and Jimmy Choo. She earned her Bachelor of Arts from the University of Exeter.

She brings international experience from working in Spain and France. Rachel is an active networker, frequently engaging in high-level discussions about customer experience and digital leadership at exclusive industry events, which she also helps promote.

Her career across numerous prestigious luxury houses gives her a uniquely broad perspective on the high-end retail market.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Luxury E-Commerce
Her entire career is built on leading e-commerce and digital trading for premier brands like Jimmy Choo, Stella McCartney, and Belstaff.
Customer Experience
A core focus of her consulting work and previous senior roles. She actively participates in and promotes discussions on CX excellence.
Digital Leadership
She promotes and attends exclusive events for "senior digital leaders driving change, " indicating a focus on high-level strategy and networking.

Media Appearances

Rachel has no verified media appearances

Work History

9-2025
Head of E-Commerce at Belstaff
1-2025
Business Development & Customer Experience Consultant at Luxury Brand Consulting
4-2024 - 2-2025
Head of Digital Trading at Stella McCartney
7-2023 - 5-2024
Group Head of Trading (Daylesford Organic, Bamford, Daylesford Stays) at Bamford Collection
8-2020 - 7-2023
Head of E-Commerce & Corporate Gifting at Daylesford

Education

2000 - 2004
BA HONOURS from University of Exeter
Bachelor of Arts - BA from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of E-Commerce at Belstaff
URL has been copied!

Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rachel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rachel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Rachel

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.