Rachel Rosoman

Critic
DISC Type : C

Head of CRM at PetLabCo.

Hove, England, United Kingdom

Overview

Rachel Rosoman is the Head of CRM at PetLabCo. , where she has been part of the founding team for over eight years. She is a specialist with 13+ years of experience in CRM and email marketing, having scaled channels to contribute 15% of total business revenue and achieve 38% YoY growth.

Outside of work, Rachel is a passionate and certified CrossFit Level 1 Trainer. She credits the sport with teaching her resilience, discipline, and the power of a strong community. She enjoys sharing her passion for health and fitness by coaching at her local gym in Milton Keynes.

Unique fact: To become more agile, Rachel and her team recently taught themselves to code HTML email templates from scratch with no prior experience.

Personality Overview

Objective Thinker

Precise

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

CRM & Retention
Her entire career is focused on CRM. She frequently posts about boosting subscription rates, nailing customer onboarding, and building community to increase retention.
Email Marketing Strategy
Discusses the nuances of email strategy, such as balancing plain-text, copy-focused emails against heavily designed campaigns for different marketing goals.
CrossFit & Fitness
A significant personal passion, she recently became a certified CrossFit Level 1 Trainer after eight years of dedication to the sport.

Media Appearances

Rachel has no verified media appearances

Work History

1-2026
Head of CRM at PetLabCo.
5-2024 - 1-2026
CRM & Email Marketing Lead at PetLabCo.
7-2023 - 5-2024
Senior CRM Manager at PetLabCo.
1-2021 - 7-2023
Email Marketing Manager at PetLabCo.
10-2018 - 1-2021
Senior Copywriter & Content Manager at Altitude Ads

Education

2010 - 2013
BA Joint Hons: English Language and Media from University of Brighton
2016 - 2016
Future Writers' Labs - Copywriting from Direct Marketing Association

More Information

Social Presence :

Prographics :

Exp : 12 Location : Hove, England, United Kingdom Job Level : Mid-senior Designation : Head of CRM at PetLabCo.
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rachel

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rachel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rachel

Personality Compatibility


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