Rachel Rosoman in

Rachel Rosoman

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Head of CRM at PetLabCo.
📍 Hove, England, United Kingdom

Rachel Rosoman is the Head of CRM at PetLabCo. , where she has been part of the founding team for over eight years. She is a specialist with 13+ years of experience in CRM and email marketing, having scaled channels to contribute 15% of total business revenue and achieve 38% YoY growth.

Outside of work, Rachel is a passionate and certified CrossFit Level 1 Trainer. She credits the sport with teaching her resilience, discipline, and the power of a strong community. She enjoys sharing her passion for health and fitness by coaching at her local gym in Milton Keynes.

Unique fact: To become more agile, Rachel and her team recently taught themselves to code HTML email templates from scratch with no prior experience.

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Experience
12 Years
Current Role
Head of CRM
Job Level
Mid-senior
Location
Hove, England, United Kingdom
Personality Overview

How Rachel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rachel cares about

CRM & Retention
Her entire career is focused on CRM. She frequently posts about boosting subscription rates, nailing customer onboarding, and building community to increase retention.
Email Marketing Strategy
Discusses the nuances of email strategy, such as balancing plain-text, copy-focused emails against heavily designed campaigns for different marketing goals.
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Career

Work history

1-2026
Head of CRM
PetLabCo.
5-2024 - 1-2026
CRM & Email Marketing Lead
PetLabCo.
7-2023 - 5-2024
Senior CRM Manager
PetLabCo.
1-2021 - 7-2023
Email Marketing Manager
PetLabCo.
10-2018 - 1-2021
Senior Copywriter & Content Manager
Altitude Ads
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2013
BA Joint Hons: English Language and Media
University of Brighton
2016 - 2016
Future Writers' Labs - Copywriting
Direct Marketing Association
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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