Rachel Williams

Observer
DISC Type : ic

Co-Founder & President at Rec

San Francisco, California, United States

Overview

Rachel Williams is the Co-Founder and President of Rec Technologies, a platform modernizing technology for Parks & Recreation departments. Her career is built on scaling operations at high-growth tech companies like Uber, where she was on the founding team for Uber Eats, and MasterClass. She earned her Bachelor of Commerce from Queens University.

Rachels personal passion for community and activity sparked the idea for her company after finding it difficult to book local pickleball lessons. She lives in San Francisco with her husband and dog, Miles, and is driven by the goal of making recreation more accessible for everyone in their own cities and towns.

She was part of the small team of Ubers first Canadian employees that founded and launched Uber Eats globally.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Recreation Technology
Co-founded Rec Technologies to solve challenges for Parks & Rec departments, aiming to provide a modern, AI-powered experience for residents and staff.
Operational Scaling
Her background includes leading launch and operations teams at MasterClass and managing the global launch and scale of enterprise partners like McDonalds at Uber.
Community Building
Inspired to start her company to improve how people connect with local activities, aiming to make it easier for residents to build community through recreation.

Media Appearances

Rec — co‑founded by Rachel Williams — raised $11M Series A to …. Featured in Instagram

See Now

Work History

8-2022
Co-Founder & President at Rec
1-2021 - 8-2021
Head Of Operations at Stork Club
1-2020 - 1-2021
Director, Instructor Strategy & Operations at MasterClass
1-2018 - 2-2020
Director, Class Launch & Programming at MasterClass
6-2016 - 2-2018
Enterprise Operations & Partnerships at Uber

Education

2008 - 2012
Bachelor of Commerce from Queen's University
2011 - 2011
Education details unavailable from KU Leuven

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-Founder & President at Rec
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rachel

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rachel take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Rachel

Personality Compatibility


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