Rafa Maysonet

Critic
DISC Type : C

GTM Leader, Americas at FinScan, an Innovative Systems Solution

Austin, Texas, United States

Overview

Rafa Maysonet is a GTM Leader for the Americas at FinScan, an Innovative Systems Solution, specializing in connecting people with solutions across the US and LATAM markets. He has a proven track record of exceeding sales targets and transforming potential into performance.

Rafa is passionate about continuous learning and growth, evident in his evolution from a sales student to a leader and mentor. He actively engages with industry trends and regulations in fintech and payments.

He holds both a Bachelors and Masters degree from the Inter-American University of Puerto Rico - Metropolitan Campus.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

GTM Strategy
Rafa's professional journey is centered around Go-To-Market strategies, having held GTM leadership and advisory roles across multiple companies for the Americas market.
AML Compliance
He actively represents FinScan at industry events like #Finnosummit and ACAMS, focusing on trends and regulations in Anti-Money Laundering and compliance.
Fintech Innovation
Rafa frequently discusses new trends and regulations in the Fintech industry, and he is passionate about connecting with colleagues in this sector.

Media Appearances

Rafa has no verified media appearances

Work History

3-2024
GTM Leader, Americas at FinScan, an Innovative Systems Solution
1-2024 - 12-2024
GTM Strategy, Americas - Advisor at ShelterZoom
2-2020 - 12-2023
Senior GTM - Americas at SEON. Fraud Fighters
8-2020 - 9-2021
Founding GTM - Americas at SEON. Fraud Fighters
1-2017 - 12-2019
Strategic Account Executive - (North America & LATAM) at Cogent Communications

Education

Bachelors Degree from Inter-American University of Puerto Rico - Metropolitan Campus
Masters Degree from Inter-American University of Puerto Rico - Metropolitan Campus

More Information

Social Presence :

Prographics :

Exp : 6 Location : Austin, Texas, United States Job Level : Middle Designation : GTM Leader, Americas at FinScan, an Innovative Systems Solution
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Insights For Selling To Rafa

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafa is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rafa

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rafa move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rafa take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rafa

Personality Compatibility


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