Rafael Garza

Critic
DISC Type : C

Vice President, Marketing at Crinetics Pharmaceuticals

Dallas-Fort Worth Metroplex, United States

Overview

Rafael has no verified overview

Personality Overview

Information Seeker

Negotiator

ROI Driven

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Rafael has no verified topics they care about

Media Appearances

Rafael has no verified media appearances

Work History

2-2025
Vice President, Marketing at Crinetics Pharmaceuticals
2-2020 - 9-2024
Marketing Lead, Neurology Franchise, Rare Disease at Reata Pharmaceuticals, Inc.
7-2018 - 1-2020
Vice President, Market Access and Patient Services at Lash Group
11-2009 - 7-2018
Managing Director, General Manager at Syneos Health (Previously INC Research/inVentiv Health)
2-2007 - 10-2009
Group Marketing Manager at Genentech

Education

2002 - 2004
MBA from Stanford University Graduate School of Business
1993 - 1997
BS from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 21 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Vice President, Marketing at Crinetics Pharmaceuticals
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rafael

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rafael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rafael

Personality Compatibility


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