Rafael P. in

Rafael P.

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Chief Executive Officer at Grupo Bimbo
📍 Mexico

As CEO of Grupo Bimbo, Rafael Pamias brings over 35 years of global marketing and strategy experience from prior roles at Danone and Henkel. An alumnus of Esade and Thunderbird School of Global Management, he was promoted after serving as COO and is recognized as a globally-minded strategist.

Before his appointment to CEO, he was described by his predecessor as the "architect" of Grupo Bimbos new global sustainability strategy.

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Experience
38 Years
Current Role
Chief Executive Officer
Location
Mexico
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rafael cares about

Corporate Sustainability
As the former Chief Sustainability Officer, he is the architect of Grupo Bimbo's strategy to become a net-zero carbon company by 2050 through regenerative agriculture and renewable energy.
Global Business Growth
He is focused on the long-term growth strategy and competitiveness of the company, which operates in 35 countries. He has experience leading transformations in markets like Brazil and Argentina.
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Career

Work history

5-2024 - 11-2025
Chief Executive Officer
Grupo Bimbo
4-2023 - 5-2024
Chief Operating Officer
Grupo Bimbo
2-2019 - 4-2023
Executive Vice President
Grupo Bimbo
8-2017 - 2-2019
Senior Vice President and member of the Executive Committee
Grupo Bimbo
10-2011 - 3-2017
Region General Manager Dairy division at Danone
Danone
In the press

Media appearances

Grupo Bimbo Announces New Chief Executive Officer. Featured in Grupo Bimbo (Official Press Release)
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Rafael Pamias takes helm as Grupo Bimbo CEO. Featured in Commercial Baking
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Education
1985 - 1986
MIM
Thunderbird School of Global Management
1981 - 1986
MBA/BBA
Esade
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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