Rafael P.

Questioner
DISC Type : c

Chief Executive Officer at Grupo Bimbo

Mexico

Overview

As CEO of Grupo Bimbo, Rafael Pamias brings over 35 years of global marketing and strategy experience from prior roles at Danone and Henkel. An alumnus of Esade and Thunderbird School of Global Management, he was promoted after serving as COO and is recognized as a globally-minded strategist.

Before his appointment to CEO, he was described by his predecessor as the "architect" of Grupo Bimbos new global sustainability strategy.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Corporate Sustainability
As the former Chief Sustainability Officer, he is the architect of Grupo Bimbo's strategy to become a net-zero carbon company by 2050 through regenerative agriculture and renewable energy.
Global Business Growth
He is focused on the long-term growth strategy and competitiveness of the company, which operates in 35 countries. He has experience leading transformations in markets like Brazil and Argentina.
Food Innovation
He has stated a commitment to "double down on quality, innovation and research and development" to continue the company's success.

Media Appearances

Grupo Bimbo Announces New Chief Executive Officer. Featured in Grupo Bimbo (Official Press Release)

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Rafael Pamias takes helm as Grupo Bimbo CEO. Featured in Commercial Baking

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Entenmann's parent Grupo Bimbo names Rafael Pamias as CEO. Featured in Food Dive

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Work History

5-2024 - 11-2025
Chief Executive Officer at Grupo Bimbo
4-2023 - 5-2024
Chief Operating Officer at Grupo Bimbo
2-2019 - 4-2023
Executive Vice President at Grupo Bimbo
8-2017 - 2-2019
Senior Vice President and member of the Executive Committee at Grupo Bimbo
10-2011 - 3-2017
Region General Manager Dairy division at Danone at Danone

Education

1985 - 1986
MIM from Thunderbird School of Global Management
1981 - 1986
MBA/BBA from Esade

More Information

Social Presence :

Prographics :

Exp : 38 Location : Mexico Job Level : N/A Designation : Chief Executive Officer at Grupo Bimbo
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rafael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rafael take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Rafael

Personality Compatibility


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