Eduardo Alvarez Franyutti

Eduardo Alvarez Franyutti is the Global CMO of Grupo Bimbo, bringing over 20 years of leadership from the consumer goods sector, primarily at Procter & Gamble. He has extensive experience in global marketing and Latin American general management. Colleagues describe him as a leader with powerful strategic clarity and operational rigor, skilled in turning around major businesses.

Eduardo is passionate about understanding the "why" behind consumer behavior, advocating for direct observation over traditional focus groups. He believes in creating memorable experiences in presentations, focusing on how the audience feels rather than the specific details. He also reflects on the demanding, yet rewarding, nature of extensive work travel and its impact on personal life.

Unique fact: He champions in-home consumer visits to observe real habits, believing focus groups only reveal what people say, not what they actually do.