Eduardo Alvarez Franyutti

Critic
DISC Type : C

Global CMO at Grupo Bimbo

Mexico City Metropolitan Area

Overview

Eduardo Alvarez Franyutti is the Global CMO of Grupo Bimbo, bringing over 20 years of leadership from the consumer goods sector, primarily at Procter & Gamble. He has extensive experience in global marketing and Latin American general management. Colleagues describe him as a leader with powerful strategic clarity and operational rigor, skilled in turning around major businesses.

Eduardo is passionate about understanding the "why" behind consumer behavior, advocating for direct observation over traditional focus groups. He believes in creating memorable experiences in presentations, focusing on how the audience feels rather than the specific details. He also reflects on the demanding, yet rewarding, nature of extensive work travel and its impact on personal life.

Unique fact: He champions in-home consumer visits to observe real habits, believing focus groups only reveal what people say, not what they actually do.

Personality Overview

Information Seeker

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Consumer Centricity
Emphasizes visiting consumers' homes to observe their actual routines, believing it provides deeper insights than what is said in focus groups.
Business Turnaround
Successfully turned around P&G's largest Latin American business, shifting it from decline to profitable growth after decades of consolidation.
Hands-on Leadership
Believes in setting a clear vision and then being hands-on to ensure execution excellence by establishing the right systems and culture.

Media Appearances

Eduardo Alvarez Franyutti, nuevo Global CMO de Grupo Bimbo .... Featured in Instagram

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Eduardo Alvarez Franyutti, nuevo Global CMO de Grupo Bimbo. Featured in Podermexico.mx

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Work History

12-2025
Global CMO at Grupo Bimbo
5-2023 - 9-2025
Vice President, General Manager Oral Care | Latin America at Procter & Gamble
8-2020 - 4-2023
Vice President - Fabric & Home Care | Mexico and Central America at Procter & Gamble
7-2018 - 8-2020
Senior Director - Home Care, Oral Care, Grooming | Mexico at Procter & Gamble
9-2015 - 7-2018
Senior Director - Home Care, Fem Care, Divestitures | Mexico at Procter & Gamble

Education

2023 - 2023
Education details unavailable from Harvard Business School Online
2002 - 2006
Lic. from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mexico City Metropolitan Area Job Level : Leadership Designation : Global CMO at Grupo Bimbo
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Eduardo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Eduardo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Eduardo

Personality Compatibility


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