Carlos Alberto Gonzalez Arrieta

Enthusiast
DISC Type : i

Sales VP (Modern Trade) at Grupo Bimbo

Álvaro Obregón, Mexico City, Mexico

Overview

Carlos is a seasoned executive with over 20 years of experience in the FMCG sector, specializing in sales, go-to-market strategy, and business unit leadership. He has held senior roles at Grupo Bimbo and Unilever, and holds an MBA from EGADE Business School.

Outside of his primary focus on consumer goods, Carlos has shown an interest in major players within the healthcare and pharmaceutical industries, following companies like Pfizer and Johnson & Johnson.

As a General Manager at Grupo Bimbo, he was tasked with developing and growing the companys entire frozen bread footprint across Mexico.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

FMCG Go-to-Market
His career is built on creating and executing commercial strategies for major FMCG brands in roles like Sales VP and Commercial Director.
Modern Trade Sales
His current role as Sales VP at Grupo Bimbo is focused on the Modern Trade channel, a key area of his expertise.
Business Unit Growth
As a General Manager, he was directly responsible for the strategy and expansion of Grupo Bimbo's frozen bread business unit in Mexico.

Media Appearances

Carlos has no verified media appearances

Work History

5-2024
Sales VP (Modern Trade) at Grupo Bimbo
10-2021 - 7-2024
General Manager (Frozen Bread) at Grupo Bimbo
10-2016 - 10-2021
Shopper & Trade Marketing Director at Grupo Bimbo
1-2015 - 2-2016
Sales Director UFS at Unilever
7-2013 - 12-2014
Senior Customer Marketing Manager at Unilever

Education

2013 - 2015
Master of Business Administration (MBA) from EGADE Business School
1996 - 2001
Licenciado from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 23 Location : Álvaro Obregón, Mexico City, Mexico Job Level : Senior Designation : Sales VP (Modern Trade) at Grupo Bimbo
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Insights For Selling To Carlos Alberto

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos Alberto is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Carlos Alberto

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Carlos Alberto move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Carlos Alberto take some risk or not?

  • They can take some low-probability risks if needed.

You And Carlos Alberto

Personality Compatibility


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