Carlos Alberto Gonzalez Arrieta in

Carlos Alberto Gonzalez Arrieta

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Sales VP (Modern Trade) at Grupo Bimbo
📍 Álvaro Obregón, Mexico City, Mexico

Carlos is a seasoned executive with over 20 years of experience in the FMCG sector, specializing in sales, go-to-market strategy, and business unit leadership. He has held senior roles at Grupo Bimbo and Unilever, and holds an MBA from EGADE Business School.

Outside of his primary focus on consumer goods, Carlos has shown an interest in major players within the healthcare and pharmaceutical industries, following companies like Pfizer and Johnson & Johnson.

As a General Manager at Grupo Bimbo, he was tasked with developing and growing the companys entire frozen bread footprint across Mexico.

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Experience
23 Years
Current Role
Sales VP (Modern Trade)
Job Level
Senior
Location
Álvaro Obregón, Mexico City, Mexico
Personality Overview

How Carlos shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Carlos cares about

FMCG Go-to-Market
His career is built on creating and executing commercial strategies for major FMCG brands in roles like Sales VP and Commercial Director.
Modern Trade Sales
His current role as Sales VP at Grupo Bimbo is focused on the Modern Trade channel, a key area of his expertise.
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Career

Work history

5-2024
Sales VP (Modern Trade)
Grupo Bimbo
10-2021 - 7-2024
General Manager (Frozen Bread)
Grupo Bimbo
10-2016 - 10-2021
Shopper & Trade Marketing Director
Grupo Bimbo
1-2015 - 2-2016
Sales Director UFS
Unilever
7-2013 - 12-2014
Senior Customer Marketing Manager
Unilever
In the press

Media appearances

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Education
2013 - 2015
Master of Business Administration (MBA)
EGADE Business School
1996 - 2001
Licenciado
Tecnológico de Monterrey
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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