Rafik Hanna

Enthusiast
DISC Type : i

Senior Vice President, Topgolf Technologies at Topgolf

Dallas-Fort Worth Metroplex, United States

Overview

Rafik Hanna is the Senior Vice President of Topgolf Technologies, where he leads the global technology organization. He has a history of driving digital transformation at major brands like Wingstop and Taco Bell, focusing on enhancing customer experience through technology. He holds a B. S. from the University of Southern California and is described as insightful and skilled.

Rafik has a strong professional interest in the intersection of technology and entertainment, particularly within golf. His social media activity and company affiliations suggest a passion for both golf and football, indicating an enthusiasm for sports and the technology that powers the fan experience.

He believes technologys primary role is to deliver business value by constantly asking, "what is in it for the customer? "

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Player & Guest Experience
Heavily emphasizes enhancing the player and guest experience through technology, a core philosophy in his roles at both Topgolf and Taco Bell.
Digital Transformation
Led significant digital initiatives at Taco Bell, including mobile apps, kiosks, and delivery integration, and is now modernizing Topgolf's technology platforms.
IT Business Value
Explicitly states that delivering business value is the "number one thing" for IT, focusing on measurable gains in customer satisfaction to justify technology investments.

Media Appearances

Rafik has no verified media appearances

Work History

4-2024
Senior Vice President, Topgolf Technologies at Topgolf
9-2023 - 4-2024
Vice President, Global Technology Platforms at Topgolf
10-2022 - 9-2023
Vice President, International Technology at Wingstop Restaurants Inc.
4-2021 - 10-2022
Vice President, Restaurant & Corporate Systems at Wingstop Restaurants Inc.
2-2020 - 12-2020
Vice President, Digital Technology at Taco Bell

Education

1995 - 1999
B.S. from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 27 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Senior Vice President, Topgolf Technologies at Topgolf
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Insights For Selling To Rafik

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafik is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rafik

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Rafik move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Rafik take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rafik

Personality Compatibility


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