Rafik Lawendy

Collaborator
DISC Type : si

Chief Growth Officer at Agthia Group PJSC

United Arab Emirates

Overview

Rafik has no verified overview

Personality Overview

Fair-minded

Example Driven

Consensus Builder

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Rafik has no verified topics they care about

Media Appearances

Rafik has no verified media appearances

Work History

4-2024 - 5-2025
Chief Growth Officer at Agthia Group PJSC
6-2021 - 5-2023
General Manager / Head of Marketing at Hormel Foods
9-2019 - 6-2021
General Manager / Head of Marketing, Adult Real Food Snacking, USA at The Kraft Heinz Company
10-2017 - 6-2019
Senior Marketing Director, Global Pringles & Salty Snacks, Global Growth Team at Kellogg Company
10-2016 - 9-2017
Senior Marketing Director - Global Beverage Group at PepsiCo

Education

2003 - 2005
Master of Business Administration (MBA) from The American University in Cairo
1997 - 2002
Bachelor's degree from The American University in Cairo

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Arab Emirates Job Level : N/A Designation : Chief Growth Officer at Agthia Group PJSC
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Insights For Selling To Rafik

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Show genuine interest in solving their problems
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t sound very transactional
  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafik is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Rafik

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Rafik move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Rafik take some risk or not?

  • It is unlikely that they will take many risks.

You And Rafik

Personality Compatibility


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