Rahul Bansal

Observer
DISC Type : ic

Strategy Director and Head of Brand Economics at Interbrand

Mumbai, Maharashtra, India

Overview

Rahul Bansal is the Strategy Director and Head of Brand Economics for Interbrand in India, where he has worked since 2016. Holding an MBA from the Asian Institute of Management, he has been pivotal in expanding the companys footprint into new South Asian markets and has led projects for some of Indias largest brands.

Colleagues and professors describe him as a proactive and self-motivated professional with a logical mind. During his university years, he was recognized as an excellent coordinator for college events, showcasing early leadership and organizational skills. His interests include major global companies like The Coca-Cola Company.

He has personally helped lead Interbrands expansion into new markets like Sri Lanka, the UAE, and Bangladesh.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Brand Economics
His official title is "Head of Brand Economics, " indicating deep expertise in the financial valuation and economic impact of brand strategy for major corporations.
South Asia Markets
He played a key role in expanding Interbrand's business footprint across South Asia, including countries like Sri Lanka, the UAE, and Bangladesh.
Corporate Brand Strategy
He has led brand transformation projects for some of the most iconic public sector and private brands in India, including Godrej, Jio, and Britannia.

Media Appearances

Rahul has no verified media appearances

Work History

1-2022
Strategy Director and Head of Brand Economics at Interbrand
1-2018 - 12-2021
Associate Director at Interbrand
1-2016 - 12-2017
Senior Consultant at Interbrand
7-2013 - 12-2015
Consultant at Inventure India Pvt. Ltd
5-2011 - 6-2013
Assistant Marketing Manager at Milestone Interactive Group

Education

2009 - 2010
MBA from Asian Institute of Management
2002 - 2006
Bachelor of Technology (BTech) from ABES Engineering College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Strategy Director and Head of Brand Economics at Interbrand
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Insights For Selling To Rahul

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rahul is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rahul

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Rahul move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rahul take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rahul

Personality Compatibility


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