Raina Avalon

Inspirer
DISC Type : id

Executive Vice President & Chief Logistics Officer at The TJX Companies, Inc.

Framingham, Massachusetts, United States

Overview

Raina Avalon is the Executive Vice President and Chief Logistics Officer for The TJX Companies, Inc. , with over 30 years of experience in retail, foodservice, and 3PL logistics. She specializes in improving end-to-end supply chains, leadership, and talent development. She holds a Bachelor of Science from California State University, Los Angeles. People often describe her as having effective leadership and an open-minded approach.

Personality Overview

Generous

Achievment Oriented

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Supply Chain Leadership
With over 30 years of experience at TJX, Sysco, and Family Dollar, she focuses on improving end-to-end supply chains and building strong, agile logistics teams.
Diversity & Inclusion
As a Hispanic executive, she actively promotes DE&I, serving on councils at Sysco and as Co-Executive Sponsor for the Hispanic Associate Resource Group at TJX.
Community Engagement
She serves on the advisory board for The Root Cause, a health non-profit, and is a board member for the Girl Scouts, reflecting a deep commitment to community support.

Media Appearances

Raina has no verified media appearances

Work History

1-2019
Executive Vice President & Chief Logistics Officer at The TJX Companies, Inc.
7-2012 - 1-2019
Vice President of Logistics at Sysco
9-2006 - 7-2012
Vice President Transportation at Family Dollar
9-1999 - 8-2006
Sr. Director Transportation Operations at Dollar General
1-1999 - 8-1999
Logistics On-Site Customer Account Manager at Werner Enterprises

Education

1984 - 1987
BS from California State University, Los Angeles

More Information

Social Presence :

Prographics :

Exp : 41 Location : Framingham, Massachusetts, United States Job Level : Leadership Designation : Executive Vice President & Chief Logistics Officer at The TJX Companies, Inc.
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Insights For Selling To Raina

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raina is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Raina

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Raina move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Raina take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Raina

Personality Compatibility


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