Raja Walia

Critic
DISC Type : C

CEO/Founder at GNW Consulting

Scottsdale, Arizona, United States

Overview

Raja Walia is the founder and CEO of GNW Consulting, a strategic marketing operations agency. With a background as a solution architect and a B. A. from Arizona State University, he specializes in MarTech and RevOps. Colleagues frequently describe him as a "technical ace, " "creative, " and a "marketing automation guru. "

He hosts the "Call It RevOps" podcast, where he breaks down the myths and messy realities of revenue operations and GTM strategy. This platform allows him to explore what actually works and why many companies get it wrong, reflecting a passion for sharing deep, practical industry insights.

His Forbes article, "Leadership on the Ground: Why the Best CEOs Know How to Do the Work, " was selected as a Forbes Business Council Editors Choice.

Personality Overview

Critic

Information Seeker

ROI Driven

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Revenue Operations
Hosts the "Call It RevOps" podcast, focusing on the practical application and common pitfalls of RevOps strategy and execution in B2B organizations.
Marketing Technology
His career as a solution architect and agency founder demonstrates deep expertise in the MarTech stack, bridging the gap between strategy and execution for enterprise clients.
Hands-on Leadership
Authored a Forbes article on why effective CEOs must understand the groundwork of their business, arguing that true leadership comes from practical knowledge, not just titles.

Media Appearances

Raja has no verified media appearances

Work History

1-2022
CEO/Founder at GNW Consulting
1-2020 - 1-2022
Founder & Managing Director at GNW Consulting
8-2018 - 1-2020
Principal Consultant at GNW Consulting
11-2024
Podcaster/Linkfluencer at Call It RevOps
1-2018 - 8-2018
Director of Services/Delivery at LeadMD

Education

2001 - 2005
B.A from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Scottsdale, Arizona, United States Job Level : N/A Designation : CEO/Founder at GNW Consulting
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Insights For Selling To Raja

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raja is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Raja

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Raja move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Raja take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Raja

Personality Compatibility


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