Rajan Jain

Sharpshooter
DISC Type : DC

Regional Director - West at BI WORLDWIDE (India)

Mumbai, Maharashtra, India

Overview

Rajan Jain is a Regional Director at BI WORLDWIDE, managing the P&L for the West region. With over 20 years of experience, he is a specialist in designing sales, channel, and employee loyalty programs. He holds an MBA from Devi Ahilya Vishwavidyalay and has established multiple branches for his company.

Outside of his primary role, Rajan is a dedicated student of Behavioural Economics and Design Thinking. He is deeply interested in understanding the psychological drivers of motivation and applies these principles to craft more effective engagement strategies. This intellectual curiosity shapes his innovative approach to loyalty and rewards.

Unique fact: Rajan is a winner of the prestigious "Pepper and Roger one to one marketing award, " highlighting his expertise in personalized engagement.

Personality Overview

Thorough Evaluator

Fast But Analytical

Precise But Practical

They respond well to strong and respectful communication.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Channel Partner Engagement
As Head of Channel Vertical, he designs strategies and loyalty programs to drive business growth and motivation through channel partners and influencers.
Employee Motivation
He recently led discussions on the 'New Rules of Engagement, ' focusing on creating inspiring workplace cultures that drive commitment, effort, and high performance.
Behavioral Economics
He identifies as a student of this field, applying principles like Maslow's Hierarchy of Needs to design more effective and human-centric loyalty programs.

Media Appearances

Rajan has no verified media appearances

Work History

7-2015
Regional Director - West at BI WORLDWIDE (India)
3-2012 - 6-2015
Head of Channel Rewards & Loyalty, Account Director - Key Accounts at BI Worldwide
10-2003 - 2-2012
Account Director at Accentiv India (Erstwhile SurfGold.Com India Pvt. Ltd.)
6-2002 - 9-2003
Project Manager at Lintas
9-1999 - 5-2002
Senior Marketing Executive at Webdunia

Education

1998 - 2000
Master of Business Administration (M.B.A.) from Devi Ahilya Vishwavidyalaya
1986 - 1995
Senior Secondary from Army School Sagar

More Information

Social Presence :

Prographics :

Exp : 25 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Regional Director - West at BI WORLDWIDE (India)
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Insights For Selling To Rajan

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rajan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rajan

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rajan move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rajan take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rajan

Personality Compatibility


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