Rajiv Ramanan

Trailblazer
DISC Type : ID

Co-Founder at Spendflo

San Francisco, California, United States

Overview

Rajiv Ramanan is the Co-Founder and CRO of Spendflo, a SaaS buying and management platform. A specialist in Go-to-Market strategy and non-linear growth, he previously led the startup program and technology alliances at Freshworks. He is a graduate of the Indian School of Business. Colleagues describe him as open, enthusiastic, and inspiring.

Beyond his role as a founder, Rajiv is deeply passionate about fostering the next generation of entrepreneurs. He actively engages with the startup ecosystem as an early-stage investor, advisor, and mentor, supporting several new ventures with both capital and strategic guidance. He often shares his expertise with founders on their growth journey.

Unique fact: Rajiv believes finance teams can be a secret weapon in sales, referring to his own finance lead as "The Closing Officer" for their role in customer conversations.

Personality Overview

Charismatic

Assertive

Achievement-Oriented

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 If they come to believe in your value proposition, they will be your champion.

Topics They Care About

SaaS Spend Optimization
As co-founder of Spendflo, he is focused on helping companies manage and optimize their SaaS expenses, a key topic in his recent interviews and company announcements.
Startup Mentorship
He is an active early-stage investor and startup mentor, having advised companies like CultureMonkey and participated in programs like AWS ML Elevate to guide founders.
Go-to-Market Strategy
His professional headline highlights his expertise in GTM and non-linear growth, a subject he has shared insights on at university lectures and in industry discussions.

Media Appearances

Rajiv Ramanan Co-Founder - Spendflo.. Featured in YouTube Music (Podcast)

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Atoms Founder Stories 008: Introducing Spendflo. Featured in Accel Atoms

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Spendflo helps companies track their SaaS expenses. Featured in TechCrunch

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Work History

2-2022
Co-Founder at Spendflo
1-2021
Investor and Advisor at CultureMonkey
8-2018
Investor and Advisor at Little Spartans
10-2016
Investor and Advisor at Paybee
4-2020 - 2-2022
Director - Startup Program and Technology Alliances at Freshworks

Education

2012 - 2013
Post Graduate Programme from Indian School of Business
2002 - 2006
Bachelor of Engineering (B.E.) from Anna University Chennai

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-Founder at Spendflo
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Insights For Selling To Rajiv

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rajiv is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rajiv

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Rajiv move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Rajiv take some risk or not?

  • If necessary, they will be ready to take risks.

You And Rajiv

Personality Compatibility


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