Rakesh Ravindran

Examiner
DISC Type : cs

Director at Astra Dairy Farms Pvt Ltd

Chennai, Tamil Nadu, India

Overview

Rakesh Ravindran is the Director of Astra Dairy Farms, a pioneering natural dairy he established in Chennai in 2012. Transitioning from a family background in textile manufacturing, he now focuses on delivering fresh, unadulterated cows milk. He holds an MA from Madras Christian College and is dedicated to transforming South Indias dairy landscape.

His venture was born from a passion for organic farming and a desire to provide high-quality, natural food for children. He is deeply committed to sustainable, eco-friendly agricultural practices, viewing his work as a way to revive traditions and promote a more natural lifestyle, a dream that was initially his fathers.

He personally delivered the first bottle of milk to his first customer, driving 80 kilometers to do so and taking the time to explain the farms quality practices.

Personality Overview

Tough To Convince

Status Quo Seeker

Late Adopter

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Sustainable Farming
Emphasizes an eco-friendly cycle where cow manure is used for cultivation, and the crops are then used to feed the cows.
Food Quality & Purity
Founded his dairy due to the lack of good quality, unadulterated milk for children and aims to match Western quality standards.
Direct-to-Consumer Models
Built his business on delivering farm-fresh products directly to consumers' doorsteps, starting with just one customer in Chennai.

Media Appearances

Rakesh has no verified media appearances

Work History

10-2011
Director at Astra Dairy Farms Pvt Ltd

Education

MA from Madras Christian College
Education details unavailable from Madras Christian College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chennai, Tamil Nadu, India Job Level : Mid-senior Designation : Director at Astra Dairy Farms Pvt Ltd
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Insights For Selling To Rakesh

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rakesh is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Rakesh

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Rakesh move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Rakesh take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Rakesh

Personality Compatibility


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