Ralf Brandstätter

Enigma
DISC Type : idc

Member of the Board of Management Volkswagen AG I China Operations at Volkswagen AG

Beijing, China

Overview

Ralf Brandstätter is the Member of the Board of Management for Volkswagen AG, responsible for its crucial China operations. An industrial engineer by training, he has spent his entire career at VW, rising through roles in procurement and operations to become CEO of the Volkswagen Passenger Cars brand before taking on his current strategic role.

Born in Brunswick, Germany, Ralf is a loyal, lifelong Volkswagen employee. He began his journey with an apprenticeship as a shopfitter in the Brunswick plant, showcasing a hands-on approach and deep connection to the companys manufacturing roots from the very beginning of his professional life.

Unique fact: He financed his industrial engineering studies by working shifts on the production line at Volkswagen.

Personality Overview

Fast Follower

Persuasive & Assertive

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

China's EV Market
He is leading VW's major NEV (New Energy Vehicle) offensive in China, focusing on an "in China, for China" strategy to compete with local players.
Rapid Tech Development
Frequently champions "China Speed, " highlighting the development of a new China-specific electronic architecture in a record 18 months.
Localized Automotive R&D
He is shifting VW's strategy to empower local Chinese teams to develop and produce vehicles and technologies tailored specifically for the Chinese customer.

Media Appearances

Ralf Brandstätter, Member of the board of Volkswagen AG for China ... (Volkswagen Group Media Night 2024 in Beijing). Featured in Volkswagen Group (global website)

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Ralf Brandstätter, Member of the board of Volkswagen AG for China speaks at the Volkswagen Group Media Night 2024 in Beijing. Featured in Volkswagen Group

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Work History

8-2022
Member of the Board of Management Volkswagen AG I China Operations at Volkswagen AG
1-2022
Member of the Board of Management Volkswagen AG at Volkswagen AG
7-2020 - 6-2022
Chief Executive Officer Volkswagen Passenger Cars at Volkswagen AG
8-2018 - 7-2020
Member of the Board of Management Volkswagen Passenger Cars | Chief Operating Officer at Volkswagen AG
12-2015 - 2-2019
Member of the Board of Management Volkswagen Passenger Cars | Procurement at Volkswagen AG

Education

1990 - 1993
Diplom-Ingenieur from Jade Hochschule

More Information

Social Presence :

Prographics :

Exp : N/A Location : Beijing, China Job Level : N/A Designation : Member of the Board of Management Volkswagen AG I China Operations at Volkswagen AG
URL has been copied!

Insights For Selling To Ralf

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralf is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ralf

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ralf move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ralf take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ralf

Personality Compatibility


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