Thomas Schmall

Questioner
DISC Type : c

Member of the Board of Management Volkswagen AG, Technology at Volkswagen AG

Wolfsburg, Lower Saxony, Germany

Overview

As a Member of Volkswagens Board of Management for Technology and CEO of Group Components, Thomas Schmall is spearheading the companys transition to sustainable e-mobility. He leads VWs battery and charging infrastructure initiatives, including the global expansion of PowerCo gigafactories, leveraging over 25 years of international automotive experience.

Thomas has deep personal and professional ties to Latin America, having spent many years working there and even holding Brazilian citizenship. He is the Chairman of the Latin America Committee of German Business (LADW), reflecting his ongoing passion for strengthening economic cooperation between the regions.

He was named "Personality of the Year" in Brazil in 2009.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

E-Mobility Transformation
He is leading Volkswagen's strategic shift to electric vehicles, focusing on in-house development and production of core components like batteries and charging systems.
Battery Cell Production
He oversees PowerCo, Volkswagen's battery company, and its global strategy to build gigafactories, including major investments in Europe and North America.
German-LatAm Relations
As Chairman of LADW, he actively promotes economic partnership between Germany and Latin America, a region he describes as part of his "professional DNA. "

Media Appearances

Thomas Schmall, Member of the Volkswagen AG Board of Management for Technology. Featured in Volkswagen Group

See Now

Work History

1-2021
Member of the Board of Management Volkswagen AG, Technology at Volkswagen AG
1-2019
CEO of Volkswagen Group Components at Volkswagen AG
2015 - 2018
Member of the Volkswagen brand Board of Management at Volkswagen AG
2007 - 2014
President & CEO of Volkswagen do Brasil Ltda. at Volkswagen do Brasil
2003 - 2006
Chairman of the Board of Management at VW Slovakia a.s. at Volkswagen Slovakia

Education

1984 - 1989
Dipl. Kaufmann (MBA equivalent) with a focus on international ventures from Justus Liebig University Giessen

More Information

Social Presence :

Prographics :

Exp : 34 Location : Wolfsburg, Lower Saxony, Germany Job Level : Leadership Designation : Member of the Board of Management Volkswagen AG, Technology at Volkswagen AG
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Thomas

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Thomas take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Thomas

Personality Compatibility


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