Ralf Scherer

Critic
DISC Type : C

Head of SAP Transformation at BMW Group

Greater Munich Metropolitan Area, Germany

Overview

Ralf Scherer is the Head of SAP Transformation at BMW Group, where he leverages over 25 years of experience to lead the migration of 100+ SAP systems to S/4HANA and the cloud. A graduate of the University of Augsburg, he also manages BMWs C-level relationship with SAP.

He has a keen interest in high-performance sports, recently noting an inspirational speech by Gordon Herbert, the head coach of the German National Basketball Team, at a professional conference.

He is the author of the book "Parallele Rechnungslegung mit SAP, " a technical guide on parallel accounting with SAP.

Personality Overview

Negotiator

ROI Driven

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

SAP Transformation
As his job title suggests, he leads BMW's entire SAP transformation strategy, focusing on moving legacy systems to S/4HANA, the cloud, and microservices.
S/4HANA Migration
He is deeply involved in the practical and strategic aspects of migrating to S/4HANA, frequently speaking on BMW's journey at major SAP events like Sapphire.
Strategic Partnerships
He manages the C-level relationship between BMW and SAP and actively engages with other key partners, such as the SNP Group, to drive transformation.

Media Appearances

BMW Group Chooses RISE with SAP to Drive Business Transformation. Featured in SAP News

See Now

Work History

5-2020 - 12-2025
Head of SAP Transformation at BMW Group
3-2019 - 5-2020
Head of IT - BMW Financial Services - Commercial Finance, Insurance, Banking, EU Bank Markets at BMW Group
7-2017 - 2-2019
Head of IT Business Intelligence, Controlling, Platforms, Master Data at BMW Group
9-2021 - 9-2025
Head SAP Automotive Advisory Council Steering Committee at BMW - SAP
9-2001 - 10-2004
Project/Program Manager at SAP

Education

1989 - 1996
Diplom Wirtschaftsmathematiker from University of Augsburg
1993 - 1994
Business English Certificate Program from University of Augsburg

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Munich Metropolitan Area, Germany Job Level : N/A Designation : Head of SAP Transformation at BMW Group
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Insights For Selling To Ralf

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralf is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ralf

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ralf move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ralf take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ralf

Personality Compatibility


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