Ralitsa Larsen, MBA

Examiner
DISC Type : cs

Sr. Manager, Integrated Sales & Marketing Operations at Precision Medicine Group

Raleigh-Durham-Chapel Hill Area, United States

Overview

Ralitsa is a strategic Sr. Manager of Integrated Sales & Marketing Operations with 16 years in business operations and 8 in Salesforce administration. A UMass Boston MBA graduate, she is described as thoroughly prepared and analytical, with a focus on implementing best practices and managing organizational change.

Outside of work, Ralitsa is a passionate advocate for health awareness causes, such as promoting early detection for breast cancer. She has also demonstrated a commitment to her alma mater, SUNY Plattsburgh, by serving on a university hiring committee, showcasing her dedication to giving back.

She is deeply proud of her companys mission to accelerate patient access to life-saving drugs, believing her work makes a difference.

Personality Overview

Late Adopter

Process Oriented

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Pharma Commercialization
Passionate about her company's work in accelerating patient access to life-saving drugs and supporting commercial excellence for life sciences clients.
Salesforce Operations
Brings eight years of dedicated Salesforce administration experience to her operations role, focusing on implementing best practices and managing change.
Team Building
Actively recruits for her growing teams, emphasizing the opportunities available and the company's positive, impactful work environment.

Media Appearances

Ralitsa has no verified media appearances

Work History

1-2023
Sr. Manager, Integrated Sales & Marketing Operations at Precision Medicine Group
1-2021 - 12-2022
Sr. Manager, Integrated Sales & Marketing Operations at Precision Value & Health
1-2020 - 1-2021
Manager, Integrated Sales & Marketing Operations at Precision Value & Health
5-2017 - 1-2020
Business Operations Manager at PRECISIONvalue
1-2015 - 4-2017
Business Operations Manager at PRECISIONadvisors

Education

Master of Business Administration (M.B.A.) from UMass Boston
2006 - 2009
BS from State University of New York at Plattsburgh

More Information

Social Presence :

Prographics :

Exp : 12 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Middle Designation : Sr. Manager, Integrated Sales & Marketing Operations at Precision Medicine Group
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Insights For Selling To Ralitsa

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralitsa is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Ralitsa

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ralitsa move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Ralitsa take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Ralitsa

Personality Compatibility


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