Ralph Hibbs

Inquirer
DISC Type : dc

Director Marketing at Dell Boomi

San Francisco, California, United States

Overview

Ralph is a results-oriented marketing expert with 20 years of experience in the high-tech industry, currently leading go-to-market activities as Director of Marketing at Dell Boomi. A graduate of Northwesterns Kellogg School of Management, colleagues describe him as meticulous, sharp, and insightful.

Based on his online activity, Ralph appears to have a strong sense of humor and a keen eye for customer experience, commenting on both positive and negative brand interactions he encounters.

Unique fact: Ralph co-founded his own marketing services firm, Red Apple Marketing, which specialized in search engine marketing and lead generation for tech companies.

Personality Overview

Hard To Convince

ROI Conscious

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Demand Generation
A core specialty throughout his career, with a proven track record of developing programs that deliver significant bottom-line results and grow lead streams.
Go-to-Market Strategy
He leads all go-to-market activities for Dell Boomi's fastest-growing product line, covering PR, analyst relations, product marketing, and demand generation.
B2B Marketing
Has extensive expertise in building marketing strategies for high-tech B2B companies, focusing on lead nurturing, messaging, and positioning to drive revenue.

Media Appearances

Ralph has no verified media appearances

Work History

1-2011 - 4-2019
Director Marketing at Dell Boomi
3-2005 - 1-2011
Vice President and Co-Founder at Red Apple Marketing
6-2004 - 1-2005
Director of Lead Generation, Supplier Relationship Management at PeopleSoft
1-2004 - 6-2004
Director of Marketing and Inside Sales at Ketera Technologies
4-2002 - 1-2004
Director of Product Marketing (with Pre-sales Support) at Biz360

Education

1989 - 1991
MBA from Northwestern University - Kellogg School of Management
8-1982 - 5-1986
B.S. from Iowa State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Francisco, California, United States Job Level : N/A Designation : Director Marketing at Dell Boomi
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Insights For Selling To Ralph

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralph is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ralph

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ralph move?

  • Their decision making speed is somewhere in the middle.
  • Can Ralph take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ralph

Personality Compatibility


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