Randy Gilbride

Examiner
DISC Type : sc

VP, Brand & Commercial Strategy at Justin's

Boulder, Colorado, United States

Overview

Randy has no verified overview

Personality Overview

Overcautious

Process Oriented

Unexpressive

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Randy has no verified topics they care about

Media Appearances

Randy has no verified media appearances

Work History

12-2025
VP, Brand & Commercial Strategy at Justin's
11-2018 - 6-2025
Vice President Commercial Operations at Sunrise Strategic Partners
11-2017 - 11-2018
Brand Director at Conagra Brands
3-2016 - 11-2017
Marketing Director at Thanasi Foods
9-2014 - 3-2016
Marketing Director at Boulder Brands

Education

2005 - 2007
MBA from University of Denver - Daniels College of Business
1995 - 1999
BA from Colorado College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Boulder, Colorado, United States Job Level : Senior Designation : VP, Brand & Commercial Strategy at Justin's
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Insights For Selling To Randy

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Randy is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Randy

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Randy move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Randy take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Randy

Personality Compatibility


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