Randy Naft

Enthusiast
DISC Type : i

Managing Director at Mansfield Equities Inc.

Los Angeles Metropolitan Area, United States

Overview

Randy Naft is the Managing Director of Mansfield Equities, a capital advisory firm. With over 30 years of experience, he has a deep background in real estate as an agent, broker, and principal, specializing in land acquisition for major homebuilders like KB Home and Toll Brothers. He studied business at York University.

Outside of his primary real estate focus, Randy has a diverse entrepreneurial history, having founded and led companies in entertainment, media distribution, and investor relations. He has a noted appreciation for rugby, once sharing a post praising a friend as an "animal on the rugby pitch, " suggesting a personal connection to the sport.

He co-founded an online entertainment company that was selected as one of the first partners to supply content to Google Video.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

CRE Capital Advisory
As Managing Director of Mansfield Equities, he specializes in arranging debt and JV equity for commercial real estate owners, investors, and developers.
Multifamily Financing
Recent social media activity highlights his focus on financing small multifamily properties through Freddie Mac SBL, emphasizing prepayment flexibility and interest-only options.
Land Acquisition
Has extensive experience as a land buyer for prominent home building companies, including KB Home and Shapell Industries (Toll Brothers).

Media Appearances

Randy has no verified media appearances

Work History

Managing Director at Mansfield Equities Inc.
6-1986
CEO and Founder at Liberty Development
7-2006 - 10-2012
Co-Founder and CEO at iWatchNow/SoftMD
8-1997 - 8-2005
President/CEO at Liberty International Entertainment
4-1994 - 7-1997
President/CEO at Liberty Communications Inc.

Education

business from York University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Managing Director at Mansfield Equities Inc.
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Insights For Selling To Randy

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Randy is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Randy

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Randy move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Randy take some risk or not?

  • They can take some low-probability risks if needed.

You And Randy

Personality Compatibility


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