Rani Khetarpal

Critic
DISC Type : C

Director, Field CRM Platform Lead at Vertex Pharmaceuticals

Boston, Massachusetts, United States

Overview

Rani Khetarpal is the Director and Field CRM Platform Lead at Vertex Pharmaceuticals, specializing in data, technology, and engineering. A Certified Scrum Product Owner with a Masters from Tufts University School of Medicine, she has a history of advancing digital and marketing technology strategy within the company.

Her background is rooted in life sciences, including a research practicum on infective diseases at Tufts Medical Center. Before her corporate career, she gained extensive hands-on experience as a Veterinary Technician, accumulating 500 hours of clinical work and providing concierge veterinary support.

Unique fact: Rani began her career in veterinary medicine, conducting diagnostic tests and assisting with animal patients before transitioning to the pharmaceutical tech industry.

Personality Overview

Precise

Critic

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

CRM & MarTech
Leads the Field CRM Platform at Vertex and previously served as the business product owner for field CRM and marketing technology, making it central to her role.
Agile Product Ownership
As a Certified Scrum Product Owner (CSPO), she is invested in agile methodologies for developing and managing technology products within a business context.
Salesforce Platform
Her profile indicates she follows Salesforce and has completed specific training for its Lightning Experience, showing a direct interest in this ecosystem.

Media Appearances

Rani has no verified media appearances

Work History

9-2024
Director, Field CRM Platform Lead at Vertex Pharmaceuticals
8-2023
Associate Director, Digital Strategy at Vertex Pharmaceuticals
11-2021 - 7-2023
Senior Manager, Digital Strategy at Vertex Pharmaceuticals
2-2017 - 8-2017
Research Assistant at Tufts Medical Center
11-2015 - 8-2016
Veterinary Technician/Intern at Jupiter Home Veterinary Services

Education

2016 - 2017
Master’s Degree from Tufts University School of Medicine
2014 - 2016
Bachelor of Science - BS from Florida Atlantic University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Director, Field CRM Platform Lead at Vertex Pharmaceuticals
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Insights For Selling To Rani

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rani is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rani

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rani move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rani take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rani

Personality Compatibility


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