Ranjit Dhutti (nee Gohler)

Energizer
DISC Type : I

Marketing Manager at MGA Entertainment

Stanwell Moor, England, United Kingdom

Overview

Ranjit Dhutti is a versatile Marketing Manager with over 15 years of experience in brand marketing across media, FMCG, and toy sectors. She excels in multi-channel communications, project management, and driving brand engagement and sales. She earned her Master of Arts (MA) at the University of Westminster.

Passionate about products, Ranjit has a strong interest in consumer and retail demand generation through comprehensive marketing strategies. Her previous roles highlight a focus on launching and managing key brands.

She successfully drove phenomenal social media growth for Plum Baby, becoming the #1 baby food brand on Twitter and fastest-growing on Facebook in 2012.

Personality Overview

Full Of Energy

Big Picture Person

Believer

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Brand Marketing
Her career spans over 15 years in brand marketing across various industries like Media, FMCG, and the toy sector, demonstrating deep expertise.
Multi-Channel Communications
She has strong experience in developing and implementing multi-channel brand communications, including TV, CRM, social media, and digital.
Toy Industry Trends
As a Marketing Manager at MGA Entertainment and former Senior Brand Manager at Spin Master Corp, she is actively involved in the toy sector.

Media Appearances

Ranjit has no verified media appearances

Work History

11-2022
Marketing Manager at MGA Entertainment
11-2015
Senior Brand Manager at Spin Master Corp
8-2015 - 10-2015
UK & EMEA Head of Product and Marketing Communications (Maternity Cover Contract) at LeapFrog
8-2014 - 8-2015
CRM & Online Marketing Manager UK & EMEAA (Maternity Cover Contract) at LeapFrog
3-2011 - 6-2014
Senior Brand Manager (joined as BM & was promoted to SBM in Jan 2013) at Plum Baby

Education

2002 - 2004
Master of Arts (MA) from University of Westminster
1999 - 2002
Bachelor of Arts (BA) from Middlesex University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Stanwell Moor, England, United Kingdom Job Level : Middle Designation : Marketing Manager at MGA Entertainment
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Insights For Selling To Ranjit

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ranjit is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Ranjit

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ranjit move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Ranjit take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Ranjit

Personality Compatibility


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