Raphael Paglia

Inquirer
DISC Type : dc

Diretor de Figital e Growth at CVC CORP

São Paulo, Brazil

Overview

Raphael Paglia é o Diretor de Figital e Growth da CVC CORP, com mais de 20 anos de experiência em transformação digital e e-commerce para gigantes como Coca-Cola e Oi. Ele é especialista em estratégias omnichannel e na criação de ecossistemas digitais centrados no cliente. Possui MBA pela FGV e especialização pelo ISE Business School.

Fato único: Raphael concluiu recentemente uma certificação em IA Generativa na Era da Transformação Digital pelo MIT Professional Education.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Estratégia Figital
Sua função atual na CVC CORP é focada em impulsionar o modelo de vendas "figital" (físico + digital) da empresa, unindo experiências online e offline.
IA Generativa
Demonstra interesse ativo em tecnologias de ponta, evidenciado por sua recente certificação em IA Generativa pelo MIT Professional Education.
Ecossistemas de Marketplace
Liderou a construção e o desenvolvimento de novas áreas de marketplace em posições anteriores na Oi e no KaBuM! , mostrando expertise no crescimento de plataformas.

Media Appearances

CVC reforça diretoria de vendas e marketing. Featured in CVC Corp

See Now

Work History

3-2025
Diretor de Figital e Growth at CVC CORP
2-2024 - 3-2025
Diretor de Canais Digitais e Marketplace na Oi at Oi
1-2022 - 3-2025
Diretor de Marketplace @Oi at Oi
10-2019 - 1-2022
MarketPlace and New Business Director @KaBuM! at KaBuM!
4-2018 - 10-2019
Head Digital Commerce at The Coca-Cola Company

Education

2011 - 2013
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas
2014 - 2015
Program for Management Development from ISE Business School

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, Brazil Job Level : N/A Designation : Diretor de Figital e Growth at CVC CORP
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Insights For Selling To Raphael

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raphael is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Raphael

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Raphael move?

  • Their decision making speed is somewhere in the middle.
  • Can Raphael take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Raphael

Personality Compatibility


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